Thryv (NASDAQ: THRY) promoted Patricia Rollins to Vice President of Marketing. She will lead global marketing efforts for the company's AI-powered growth platform.

Rollins will oversee creative, demand generation, customer acquisition, and go-to-market strategy. This role supports the expansion of the Thryv Growth Platform among entrepreneurs and small business owners.

Strategic Focus

The promotion aligns with increasing demand for AI marketing solutions among service businesses. Rollins aims to accelerate customer buy-in for Thryv's tools designed to help business owners grow revenue.

Grant Freeman, president of Thryv, stated that Rollins' expertise will help bring new technologies to market. He noted that business owners increasingly look to AI tools to compete and win.

Background and Experience

Rollins holds a bachelor's degree in marketing from Pace University and a master's in public relations from Iona University. Her career includes leading performance marketing for IBM Watson and digital campaigns at Oracle CX Cloud.

She also accelerated adoption of emerging technologies at SmartSheet, Typeform, and Wellsaid. Rollins cited her roots as the daughter of small business owners as inspiration for her work.

Market Context

Thryv serves approximately 100,000 businesses globally. The platform includes AI-powered websites, AI Lead Insights, and CRM integrations. Rollins highlighted that the average lifespan of a U.S. small business is about five to six years.

Thryv (NASDAQ: THRY) has been included in Selling Power Magazine’s 60 Best Companies to Sell For 2026 list. This marks the ninth consecutive year the AI-native global growth platform for small businesses has earned a spot on the annual ranking.

Selection Criteria

Selling Power analyzed more than 200 companies to compile its annual list. The magazine’s research team gathered data across five key areas:

• Company overview
• Compensation and benefits
• Hiring, sales training and sales enablement
• Commitment to fostering diversity and inclusion
• AI incorporation into improving sales processes and supporting sales teams

Executive Commentary

Fran Lee, SVP of North American Sales at Thryv, highlighted the company’s approach to sales enablement. She stated that comprehensive onboarding, training, and incentive programs empower sales professionals with the tools, knowledge, and support needed to succeed.

Lee emphasized that deep collaboration, innovative AI-native technology, and a customer-first mindset are central to delivering meaningful results for clients. These efforts help build trusted, long-term relationships that assist small businesses in achieving lasting success.

About Thryv

Thryv is an AI-powered growth platform that helps small businesses get discovered online, identify their best customer leads, and grow revenue faster with ROI insights. Platform features include AI-powered websites, AI Lead Insights, and integrations with CRMs used by service businesses.

Approximately 100,000 businesses globally use Thryv software to get found, win customers, and invest smarter. The platform serves sectors including plumbing, salons, contracting, law, and accounting.