Thryv (NASDAQ: THRY) launched its new AI-native growth platform on August 4, 2026, marking a strategic pivot from directory services to an AI-driven SaaS model for more than 100,000 small businesses globally. The platform aims to solve critical growth challenges for local service providers by improving online discoverability, identifying high-value leads, and providing clear ROI metrics on marketing investments. This shift positions Thryv to compete directly with broader digital marketing tools by offering specialized, AI-powered solutions tailored to the operational workflows of service-based businesses.

The platform combines proprietary AI software with optional expert marketing assistance from Thryv. Key features include a Digital Marketing Score to elevate brand visibility across search engines, maps, and social media, as well as AI-powered websites and social posts. Additionally, the platform introduces 'Boosts' campaigns managed by experts and AI to target customers likely to buy, and AI Lead Insights™ which provide intent scoring, conversation summaries, and recommended actions. Thryv also announced new integrations with leading field service management (FSM) platforms, including Jobber, to ensure a consistent flow of AI-driven leads into existing business workflows.

Early results from internal analysis highlight the platform's potential impact on customer revenue. Data from approximately 6,000 potential customers active in the Thryv Marketing Center and Thryv Business Center systems between January 1 and April 22, 2026, shows significant performance gains. Businesses utilizing AI Lead Insights generated 40 percent more revenue per client compared to those not using the feature. Furthermore, these businesses converted leads at 1.5 times the rate of non-scored leads within the same dataset. A free 30-day trial is available for new users.

Case Study: Mr. Mini Split

Mordechai Phelps, owner of Mr. Mini Split in Hudson Valley, New York, reported substantial growth after adopting the platform. From March 1, 2026, to June 1, 2026, his business generated $600,000 in gross revenue, representing a 400 percent increase over the same period last year. Phelps noted that job volume increased from three or four jobs per month to five or six jobs per week within three weeks of signing up. Additionally, his customer reviews doubled from 30 to 60 while maintaining a 5-star rating, and he reported saving at least an hour and a half daily through automated assistance.

Strategic Implications

Grant Freeman, president of Thryv, emphasized that small businesses seek measurable results rather than just marketing tools. "We redesigned our platform to combine AI revenue insights, expert marketing support and CRM integrations all in one connected platform," Freeman said. The launch reflects Thryv’s mission to democratize access to AI-powered marketing tools previously reserved for larger brands. By integrating AI insights with expert support, Thryv seeks to improve the efficiency of marketing spend for local service businesses, potentially increasing customer lifetime value and reducing churn through demonstrable ROI.

Thryv Holdings, Inc. (NASDAQ: THRY) will release its second quarter 2026 financial results on Tuesday, August 4, before the market opens. The company, a provider of small business marketing and sales software platforms, will follow the release with a conference call at 8:30 a.m. ET to discuss the results with the investment community.

Conference Call Details

Investors can access the conference call by registering through the provided link or visiting Thryv’s Investor Relations website at investor.thryv.com. A confirmation email with access details will be sent after registration. The company recommends registering at least a day in advance or 30 minutes prior to the call.

A live webcast of the conference call will also be available on the Investor Relations section of Thryv’s website. Following the event, downloadable files of the press release and an audio replay of the call will be accessible on the company’s website.

About Thryv Holdings, Inc.

Thryv operates as an AI-enabled global marketing platform designed to assist small businesses (SMBs) in enhancing their online presence, acquiring customers, and driving repeat business. The company’s software suite includes AI-driven lead insights, automated customer follow-up, payment processing, an AI-enabled CRM, and additional solutions. Thryv serves over 200,000 businesses globally across various sectors, including plumbing, salon services, contracting, legal, and accounting services.