Thangamayil Jewellery Aadi Perukku sales surge 119.55% to ₹344.16 crore
Thangamayil Jewellery reported a 119.55% YoY surge in sales to ₹344.16 crore for the Aadi Perukku festival period (Aug 1-3, 2026), compared to ₹156.75 crore in the prior year. The disclosure under Reg 30 LODR highlights strong festive demand.

*this image is generated using AI for illustrative purposes only.
Thangamayil Jewellery reported a robust start to the festive season, achieving sales revenue of ₹344.16 crore during the three-day Aadi Perukku festival period from August 1 to August 3, 2026. This performance marks a year-on-year (YoY) growth of 119.55% compared to the corresponding period in the previous fiscal year, signaling strong consumer demand and effective festival marketing strategies.
Aadi Perukku Sales Performance
The company disclosed its sales figures under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The significant jump in revenue highlights the importance of regional festivals like Aadi Perukku (Aadi Attara) for the jewellery retailer's top-line growth in Tamil Nadu.
| Metric | Details |
|---|---|
| Sales Period | August 1–3, 2026 |
| Current Period Revenue | ₹344.16 crore |
| Previous Period Revenue | ₹156.75 crore |
| Year-on-Year Growth | 119.55% |
Key Highlights
- Festival Impact: The Aadi Perukku festival drove substantial footfall and transactions, resulting in more than double the sales compared to the prior year.
- Revenue Comparison: The current period's ₹344.16 crore revenue is a sharp contrast to the ₹156.75 crore recorded in the same three-day window last year.
- Regulatory Disclosure: The announcement was made via the Company Secretary, K. Narayanan, ensuring compliance with stock exchange reporting norms.
What the Numbers Show
The near-doubling of sales during this specific three-day window suggests a successful execution of promotional activities and inventory management for the Aadi Perukku season. For Thangamayil Jewellery, which has a strong presence in South India, regional festivals are critical drivers of quarterly revenue. This early-year performance sets a positive tone for the rest of FY27, assuming similar conversion rates continue during other major festive periods like Onam and Diwali later in the year. The ability to grow sales by over 100% in a short span also indicates expanding market share or increased average ticket size among customers.
Historical Stock Returns for Thangamayil Jewellery
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.50% | -33.76% | -21.40% | +52.07% | +154.23% | +951.49% |
Will Thangamayil Jewellery sustain this aggressive growth trajectory during the upcoming Onam and Diwali festive seasons?
How might this surge in regional festival sales impact the company's overall FY27 revenue targets and profit margins?
Is the 119% YoY growth primarily driven by an increase in customer footfall or a rise in average ticket size per transaction?


































