Tencent Music Q2 revenue grows 5.8%, slowest pace in two years
Tencent Music Entertainment Group reported Q2 revenue of $1.32 billion, up 5.8% YoY, its slowest growth in two years due to competition from ByteDance. Core music revenue rose 11%, but social entertainment fell 16.4%. Adjusted profit increased 4.4% to 2.69 billion yuan.

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Tencent Music Entertainment Group (NYSE: TME) reported second-quarter revenue of $1.32 billion (8.93 billion yuan), representing a 5.8% year-on-year increase. This marks the company’s slowest revenue growth rate in two years, down from 7.3% growth in the first quarter and 15.8% for all of 2025. The deceleration reflects intensifying competition from ByteDance’s Soda Music service, which is rapidly gaining market share in China’s online music sector.
Financial Performance Overview
Despite the top-line slowdown, Tencent Music maintained profitability with an adjusted profit rise of 4.4% year-on-year to 2.69 billion yuan. Reported profit increased by a more modest 2.5% to 2.47 billion yuan. The company’s gross margin contracted slightly to 44.2% from 44.4% a year earlier, partly due to higher costs associated with offline events and fan meetings.
| Metric | Reported Value | YoY Change | Context |
|---|---|---|---|
| Revenue | $1.32 billion (8.93B yuan) | +5.8% | Slowest growth in 2 years |
| Adjusted Profit | 2.69 billion yuan | +4.4% | Up from prior year |
| Gross Margin | 44.2% | -0.2 pts | Down from 44.4% |
| Social Entertainment Rev | 1.33 billion yuan | -16.4% | Accelerating decline |
Segment Performance and Competition
The divergence in segment performance highlights the shifting dynamics within Tencent Music’s business model. Core music services revenue grew by a stronger 11% to 7.61 billion yuan, accounting for 85% of total revenue. However, this growth rate also decelerated from 12.2% in the first quarter and 22.9% in all of 2025.
Conversely, social entertainment services continued to drag on overall performance, falling 16.4% year-on-year to 1.33 billion yuan. This decline accelerated from an 11% drop in the first quarter. Executives noted that retaining casual users remains a significant challenge, as these users are more likely to migrate to rivals like ByteDance’s Soda Music and NetEase Cloud Music. In contrast, higher-spending VIP users remain "stickier" and less prone to switching platforms.
What the Numbers Show
The data reveals a clear structural shift in Tencent Music’s revenue composition and competitive landscape. While core music services still drive the majority of revenue (85%), the deceleration in this segment’s growth (from 22.9% in FY25 to 11% in Q2) coincides with the rapid expansion of ByteDance’s user base. ByteDance’s monthly active users (MAUs) rose nearly 80% year-on-year to 156 million by March, compared to Tencent Music’s user base contraction of 5% year-on-year to 528 million MAUs by end-December last year. This divergence suggests that while Tencent Music retains market leadership, its ability to monetize casual users through social entertainment features is eroding faster than its core subscription base can compensate.
Strategic Initiatives and Market Position
Tencent Music is attempting to counter competitive pressures by leveraging its parent company’s ecosystem, including WeChat video accounts and payment services, to drive traffic to its apps. The company is also expanding into offline events and integrating Ximalaya, China’s leading podcast platform, which it began consolidating into its results in mid-May. Investors have reacted negatively to the slowing growth and declining user metrics, with Tencent Music’s U.S.-listed stock losing approximately half of its value this year. The stock now trades at a price-to-earnings (P/E) ratio of just 10, significantly lower than global peer Spotify’s ratio of 27.
How will the consolidation of Ximalaya impact Tencent Music's revenue mix and user retention in the upcoming quarters?
Can Tencent Music's integration with WeChat video accounts effectively reverse the 5% year-on-year decline in monthly active users?
What specific pricing or feature strategies might Tencent Music deploy to recapture casual users migrating to ByteDance’s Soda Music?

























