Tata Communications launches EasyRoam travel SIM with Air India
- Launches EasyRoam travel SIM in partnership with Air India
- Offers international roaming services in 30 countries initially
- Roaming packs start from ₹241 excluding taxes
- Provides free SIMs during the inaugural rollout phase
- Expands coverage to up to 190 countries progressively
*this image is generated using AI for illustrative purposes only.
Tata Communications and Air India announced the launch of EasyRoam, a branded travel SIM offering international roaming services in 30 countries. The product aims to provide seamless connectivity for travellers at the point of booking.
Product features and pricing
EasyRoam is available as both a physical SIM and an eSIM through a dedicated Air India webpage. In its inaugural phase, the SIM is provided free of cost, though roaming pack charges apply. Data plans start from ₹241 (excluding taxes), with prices varying by destination and plan type. Customers purchasing a data plan can receive up to 1GB of additional complimentary data, applicable in all countries except Maldives and Mauritius.
The service currently covers North America, Europe (including the UK), Australia, Asia Pacific, and the Middle East. The geographical coverage is set to expand progressively to up to 190 countries. Travellers can choose from destination-specific or worldwide plans, selecting between data-only or voice plus data options.
Strategic partnership and network reach
The collaboration integrates travel connectivity into the booking journey, allowing customers to activate their mobile plans before departure. Vivek Manglik, Executive Vice President at Tata Communications, stated that the partnership makes international connectivity simpler and more transparent. Nipun Aggarwal, Chief Commercial Officer at Air India, noted that EasyRoam addresses the need for uninterrupted digital access for modern travellers.
Tata Communications leverages its global footprint and partnerships with over 600 mobile network operators to ensure high-quality connectivity. The service includes timely notifications and alerts to help users monitor consumption and manage costs. Air India customers can retain their number for up to one year at a nominal cost.
Availability
EasyRoam is currently available for purchase via the Air India website. It will subsequently be integrated into the Air India mobile app to offer greater convenience. The initiative aligns with Air India’s broader transformation programme, Vihaan.AI, which focuses on enhancing the digital travel experience.
Historical Stock Returns for Tata Communications
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
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How will the integration of EasyRoam into the Air India mobile app impact customer adoption rates and ancillary revenue streams for both partners?
What competitive responses might other Indian airlines or telecom providers launch to counter this bundled connectivity offering in the international travel market?
How does the expansion to 190 countries align with Tata Communications' broader strategy for monetizing its global network infrastructure and operator partnerships?
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