Stifel tops JD Power study for fourth straight year
Stifel Financial Corp. ranked No. 1 in the JD Power 2026 U.S. Financial Advisor Satisfaction Study for the fourth consecutive year, achieving a score of 812 out of 1,000. The firm led in categories including leadership, operational support, and products. Stifel holds approximately $580 billion in client assets across more than 400 U.S. offices.

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Stifel Financial Corp. secured the top position in employee advisor satisfaction among wealth management firms in the JD Power 2026 U.S. Financial Advisor Satisfaction Study. This marks the fourth consecutive year the firm has earned the No. 1 ranking, reflecting a score of 812 out of 1,000, which is 180 points higher than the employee segment average. The firm serves clients from more than 400 offices across the U.S. with approximately $580 billion in client assets as of May 31, 2026.
Key Performance Metrics
Stifel outperformed the industry average significantly in the latest study. The firm's consistent performance highlights its focus on advisor support and culture.
| Metric | Score |
|---|---|
| Overall Score | 812 |
| Points Above Average | 180 |
| Client Assets (May 31, 2026) | $580 billion |
| Global Offices | 400+ |
Category Leadership
In addition to the overall ranking, Stifel achieved the top position in three specific categories within the study. These areas underscore the firm's operational strengths and commitment to its workforce.
- Leadership and culture
- Operational support
- Products and marketing
Executive Commentary
Ron Kruszewski, Chairman and CEO of Stifel, emphasized the importance of the milestone. "Earning the No. 1 ranking from JD Power for the fourth consecutive year is a meaningful milestone for our firm," he said. "Our advisors are the foundation of our success, and this recognition reflects the strength of our culture and our unwavering commitment to supporting their independence, growth, and ability to serve clients."
Kruszewski also highlighted the role of technology in the firm's strategy. "We believe AI presents an extraordinary opportunity to enhance – not replace – the advisor by reducing friction, improving insights, and giving advisors more time to do what they do best: build trusted relationships and help clients achieve their financial goals."
Jim Zemlyak, President of Stifel and Head of Global Wealth Management, attributed the success to continuous investment. "Consistency at this level doesn’t happen by accident. It comes from continuous investment in our advisors and a deep understanding of what they need to succeed," Zemlyak stated.
How will Stifel specifically integrate AI tools to further increase the gap between its satisfaction score and the industry average?
Will the firm's sustained top ranking drive accelerated market share growth or attract advisor talent from competitors?
What specific technology investments is Stifel prioritizing to maintain its leadership in operational support?

























