Sprout Social named Visionary in 2026 Gartner Magic Quadrant
Sprout Social was named a Visionary in the 2026 Gartner Magic Quadrant for Social Media Management and Listening. The recognition underscores the company's AI-driven platform and its strategy to integrate social intelligence across enterprise operations.

*this image is generated using AI for illustrative purposes only.
Sprout Social has been named a Visionary in the inaugural 2026 Gartner Magic Quadrant for Social Media Management and Listening. The report evaluates seven vendors to assist organizations in selecting partners that connect real-time social intelligence with management execution. Sprout Social believes this designation reflects the strength of its vision and leadership in the category.
The company’s AI-powered Social Intelligence platform, driven by its proprietary AI agent Trellis, transforms real-time social signals into actionable intelligence. This capability aims to help organizations identify early market and consumer trends to anticipate change and drive business impact.
"We see Gartner’s new Magic Quadrant for this category as a major milestone for social media management and its role in how organizations compete," said Scott Morris, Chief Marketing Officer, Sprout Social. "We’re thrilled to be recognized as a Visionary, a position we believe reflects our commitment to anticipating market shifts and equipping our customers with the tools they need to build innovative, consumer-first brands that deliver real business results."
Srinivas Somayajula, Chief Product Officer at Sprout Social, highlighted the company's strategy to transform social media into an enterprise-wide system of intelligence. Over the past year, Sprout Social expanded its conversational AI agent, Trellis, across its ecosystem. The platform also integrates NewsWhip’s predictive analytics and a reimagined influencer marketing platform to provide brands with a high-velocity solution.
The 2026 Gartner Magic Quadrant for Social Media Management and Listening was published on July 6, 2026. Gartner notes that its research publications consist of the opinions of its research organization and should not be construed as statements of fact, nor does it endorse any vendor, product, or service depicted in its research.
How will Sprout Social's Visionary status influence its market share against competitors in the social media management space?
What new AI capabilities can be expected from Trellis in the next year to enhance social intelligence?
How might the integration of NewsWhip’s predictive analytics and influencer marketing reshape Sprout Social’s value proposition?

























