Shringar House of Mangalsutra Limited has marked a significant milestone in its growth journey with its strategic entry into the gold bridal jewellery segment. The company announced the launch of its new 'Bridal Jewelry' product category on April 7, 2026, and has successfully generated its first invoice in this new category for one of its valued clients.

Strategic Product Launch Details

The jewelry manufacturer disclosed comprehensive details about its latest product offering through formal regulatory channels. Building on its strong legacy in mangalsutra design and craftsmanship, the company has confidently expanded its product portfolio into the high-value bridal jewelry segment.

Management Commentary

Commenting on the milestone, Mr. Chetan Thadeshwar, the Managing Director of SHOML, said, "We are proud to announce the Company's entry into the gold bridal jewellery segment, leveraging Shringar's strong foundational strengths. Our long standing relationships with organised retail partners enabled this expansion, while our robust in-house design capabilities will ensure excellence in innovation and craftsmanship."

He further added that the company is well positioned to confidently scale into adjacent high-value jewellery segments, supported by a well-established pan-India presence and decades of unmatched expertise in the mangalsutra category.

Company Capabilities and Market Reach

Shringar House of Mangalsutra Limited specializes in the design, production, and distribution of a wide array of Mangalsutras across India. The company boasts a portfolio of over 15 distinct collections and more than 10,000 active SKUs, tailored to meet the preferences of a broad customer base.

The company's clientele spans corporate buyers, wholesale distributors, and retail partners operating pan-India in 24 states and 4 union territories. Among its prominent corporate customers are industry leaders such as Malabar Gold, Titan, Reliance Retail, Novel Jewel, Joyalukkas, PN Gadgil Jewellers, and Damas Jewellery (UAE).

Regulatory Compliance

The announcement was made pursuant to Regulation 30 read with Schedule III Part A Para B of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company also referenced SEBI Circular No. SEBI/HO/CFD/CFDPoD1/P/CIR/2023/123 dated July 13, 2023, ensuring full compliance with disclosure requirements for material events. Product information is available on the company's official website at www.shringar.ms .

Shringar House of Mangalsutra Limited has submitted its initial regulatory disclosure to stock exchanges on April 06, 2026, confirming its non-qualification as a Large Corporate entity under SEBI's regulatory framework. The disclosure was filed with both NSE and BSE as part of mandatory compliance requirements under SEBI circular SEBI/HO/DDHS/P/CIR/2021/613 dated August 10, 2021.

Regulatory Compliance Framework

The company confirmed that it does not fall under the "Large Corporate" category as per SEBI circulars SEBI/HO/DDHS/CIR/P/2018/144 dated November 26, 2018, and SEBI/HO/DDHS/P/CIR/2021/613 dated August 10, 2021, along with their amendments. These circulars establish the framework for fund raising through debt securities by large entities.

The disclosure was digitally signed by Rachit S Sinha, Company Secretary and Compliance Officer (Membership No A64256), and Ritesh Doshi, Chief Financial Officer, ensuring proper authorization and regulatory compliance.

Financial Position Details

As part of the initial disclosure requirements, the company provided key financial information in the prescribed Annexure-A format:

The outstanding long-term borrowing figure of ₹2.50 crore represents the company's position as on March 31, 2026, excluding External Commercial Borrowings (ECB).

Compliance Status Impact

The non-Large Corporate status exempts Shringar House of Mangalsutra Limited from specific borrowing requirements through debt securities under the SEBI framework. This classification provides the company with greater flexibility in its financing decisions while maintaining compliance with applicable regulatory requirements.

Company Information

Shringar House of Mangalsutra Limited operates with CIN L36911MH2009PLC189306 and was previously known as Shringar House of Mangalsutra Pvt. Ltd. The company maintains its registered office at B1, Jewel World, Cotton Exchange Building, Kalbadevi Road, Mumbai, with manufacturing facilities located at Government Industrial Estate, Kandivali West, Mumbai.

The initial disclosure filing ensures the company's continued compliance with SEBI's regulatory framework for corporate borrowing and maintains transparency with stock exchange stakeholders regarding its corporate classification status.