Route Mobile has appointed Marko Erkic as the chief executive officer of its Colombian subsidiary, Masiv. The appointment is effective September 1, 2026.

Erkic joins Masiv to accelerate communications platform as a service (CPaaS) growth across Latin America. He brings prior experience from Fora Solutions, Minka, and Infobip.

Leadership Change

Masivian S.A.S., operating as Masiv, is a cloud communications platform service provider in Latin America. It maintains a strong presence in Colombia and Peru.

The company offers multichannel notification services through SMS, over-the-top business messaging, email, and voice. Its platform orchestrates application-to-person messaging for marketing and operations.

Executive Background

Marko Erkic is an experienced growth and operations leader in digital communications and telecommunications. He served as Chief Revenue Officer at Fora Solutions and Minka.

Earlier in his career, Erkic spent ten years in senior regional leadership roles at Infobip. His responsibilities included business development, country management, and regional leadership across Latin America.

Strategic Context

Tushar Agnihotri, CEO of Route Mobile, stated that Masiv will play a pivotal role in driving strategy across the Latin American market. Route Mobile is part of Proximus Global.

Proximus Global combines the strengths of Telesign, BICS, and Route Mobile. The group reaches over 5 billion subscribers and secures more than 180 billion transactions annually.

Route Mobile Limited has appointed Marko Erkic as Senior Management Personnel (SMP), effective September 1, 2026.

Leadership appointment details

The Board of Directors approved the appointment via circular resolution on September 1, 2026, based on the recommendation of the Nomination and Remuneration Committee. Erkic currently serves as Chief Executive Officer of Masivian S.A.S., a wholly owned subsidiary of Route Mobile (UK) Limited and a step-down wholly owned subsidiary of Route Mobile Limited.

Professional background

Erkic brings extensive experience in digital communications, telecommunications, technology, payments, and infrastructure sectors. His career includes a decade at Infobip, where he held senior leadership positions such as Business Operations Director for the Americas and Regional Manager for North LATAM.

Prior to joining Masiv, he served as Chief Revenue Officer at Minka, leading revenue growth and commercial strategy. He also held the role of Chief Revenue Officer at Fora Solutions, expanding his expertise in the payments and infrastructure industry. The appointment aims to leverage his cross-sector commercial leadership to accelerate Masiv's growth and strengthen its omnichannel offering across the region.

Regulatory disclosure

The company made the disclosure pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The Board resolution received majority approval on September 1, 2026, at 7:28 pm IST.