Radico Khaitan unveils new premium avatar of After Dark Blue

Radico Khaitan has unveiled the all-new premium avatar of After Dark Blue Grain Whisky to strengthen its position in the deluxe segment. The launch, initially in Uttar Pradesh, aims to capitalize on the brand's robust growth momentum, which saw sales volume increase by over 60% in FY26 to reach 3.1 million cases.

Strategic Market Rollout

The new avatar is being launched first in Uttar Pradesh, followed by a phased rollout across key markets including Assam, Karnataka, Maharashtra, Andhra Pradesh and Jharkhand over the next six months. This strategy targets the deluxe whisky segment, which exceeds 70 million cases annually in India, offering significant long-term growth opportunities for the company.

Packaging and Design Evolution

The refreshed packaging features a striking interplay of deep blue, crisp white and rich gold to create a bold, contemporary identity. The premium tapered bottle silhouette is designed to enhance the in-hand feel, while an embossed gold seal with the statement 'Crafted for the Night' serves as a visual mnemonic. The pack also includes the phrase 'This Is All You Need – After Dark' to reflect the spirit of memorable experiences.

Financial Performance and Growth

After Dark Blue has demonstrated strong consumer acceptance, growing from 0.9 million cases in FY24 to 3.1 million cases in FY26. Mr. Abhishek Khaitan, Managing Director, Radico Khaitan, attributed the growth to the brand's strong consumer connect and rising aspirations in the deluxe whisky category. The company expects the current refresh to further sustain this growth trajectory.

Parameter	Details
Product Name	After Dark Blue Grain Whisky
Category	Deluxe / Premium
FY24 Sales Volume	0.9 million cases
FY26 Sales Volume	3.1 million cases
FY26 Growth	Over 60%
Initial Launch Market	Uttar Pradesh

1 Day	5 Days	1 Month	6 Months	1 Year	5 Years
+0.50%	+5.71%	+13.30%	+22.08%	+54.62%	+428.14%

Radico Khaitan Limited has received approval from the National Company Law Tribunal (NCLT), Allahabad Bench, for its scheme of amalgamation with eight wholly owned subsidiaries. The order, dated June 01, 2026, and uploaded on the tribunal's website on June 05, 2026, facilitates the merger of these entities with Radico Khaitan, which serves as the transferee company. This strategic consolidation integrates step-down subsidiaries involved in spirits and real estate businesses, simplifying the corporate holding structure.

NCLT Order and Dispensations

The NCLT order grants specific dispensations regarding procedural requirements to streamline the merger process. The tribunal directed the dispensation of meetings for the equity shareholders of the transferor companies. Additionally, the order dispenses with the meetings of equity shareholders, secured creditors, and unsecured creditors of the transferee company, Radico Khaitan, removing the requirement for shareholder and creditor votes.

Entities Involved in the Amalgamation

The amalgamation involves eight transferor companies, all of which are wholly owned subsidiaries or wholly owned step-down subsidiaries of Radico Khaitan. The details of the entities involved are as follows:

Entity Type	Company Name
Transferee Company	Radico Khaitan Limited
Transferor Company	Radico Spiritzs India Private Limited
Transferor Company	Equibuild Realtors Private Limited
Transferor Company	Compaqt Era Builders Private Limited
Transferor Company	Accomreal Builders Private Limited
Transferor Company	Firstcode Reality Private Limited
Transferor Company	Destihomz Buildwell Private Limited
Transferor Company	Proprent Era Estates Private Limited
Transferor Company	Binayah Builders Private Limited

Regulatory Compliance

The regulatory filing was submitted to BSE Limited and the National Stock Exchange of India Limited in reference to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The intimation follows a previous letter dated October 29, 2025, regarding the proposed scheme. The completion of this amalgamation simplifies the corporate holding structure of Radico Khaitan by absorbing the subsidiary entities into the parent company.