Premier Plus Lending loan officer volume surges 40.9% in H1 2026
Premier Plus Lending reported a 40.9% year-over-year increase in funded volume per loan officer in H1 2026, significantly exceeding the Mortgage Bankers Association's 8% market projection. The Sherman Oaks-based lender attributes this outperformance to a model focused on mentorship, operational support, and selective recruitment. In 2025, the company surpassed $500 million in loan production with 70% volume growth.

*this image is generated using AI for illustrative purposes only.
Premier Plus Lending loan officers achieved a 40.9% year-over-year increase in funded volume per person from January through June 2026, substantially outperforming broader market expectations. The mortgage company, headquartered in Sherman Oaks, California, also reported a 25.7% rise in funded units per officer during the same period. These figures contrast sharply with the Mortgage Bankers Association’s projection of an 8% increase in nationwide single-family mortgage originations for 2026, indicating that Premier Plus Lending’s per-officer productivity is growing at more than five times the projected market rate.
The performance data highlights a divergence between individual producer efficiency and general market trends, suggesting that operational infrastructure plays a critical role in mitigating industry-wide headwinds such as affordability pressures and limited housing inventory. By focusing on reducing operational friction through seasoned processors, in-house underwriting expertise, and modern technology, the company enables its loan officers to concentrate on client advisory and business development rather than administrative tasks.
Operational Metrics and Market Comparison
The following table compares Premier Plus Lending’s first-half 2026 performance metrics against the projected national average for single-family mortgage originations:
| Metric | Premier Plus Lending (H1 2026) | MBA Projected Market Growth (2026) |
|---|---|---|
| Funded Volume Per Officer | 40.9% YoY Increase | 8% Increase |
| Funded Units Per Officer | 25.7% YoY Increase | N/A |
Founder and CEO Artin Babayan attributed the results to a deliberate structure that combines selective recruitment with comprehensive resources. Babayan stated that talent alone is insufficient; loan officers require experienced teams and collaborative environments to maximize performance. The company recruits professionals demonstrating expertise and ambition, then supports them with dedicated marketing resources and operational leadership.
Mentorship and Historical Performance
Mentorship is a central component of the company’s growth strategy. Loan officers regularly share strategies and leverage collective expertise to navigate complex lending scenarios. This approach has yielded measurable results even for new entrants to the industry. Babayan noted that two individuals with no prior mortgage experience were trained in origination and client service principles, subsequently earning recognition as nationally ranked top originators in Scotsman Guide’s 2026 rankings.
Premier Plus Lending, founded in 2023, has maintained a trajectory of rapid expansion. In 2025, the company surpassed $500 million in loan production, achieving 70% year-over-year volume growth and a 59% increase in loans closed. Recognized as the No. 1 retail mortgage company in the San Fernando Valley and the fastest-growing mortgage company in Southern California, Premier Plus Lending continues to scale its platform by prioritizing individual officer capability over mere headcount expansion.
How might Premier Plus Lending's operational model influence industry standards for loan officer support and technology integration in the coming years?
Could the company's reliance on mentorship and selective recruitment create a bottleneck for scaling beyond its current regional dominance in Southern California?
What specific technological investments is Premier Plus Lending prioritizing to maintain its productivity edge as market affordability pressures persist into late 2026?

























