Popular Vehicles launches Yanik B2B auto parts platform
- Popular Vehicles & Services commenced full-scale commercial operations of Yanik, a B2B e-commerce marketplace for automotive spare parts.
- Yanik is operated by Zparex Digisolutions Private Limited, a step-down subsidiary of the company.
- The platform offers access to 13,000+ verified automotive parts across major categories including engine, brake, and transmission components.
- The initiative aims to complement the company's established physical spare-parts distribution network with a scalable digital channel.

*this image is generated using AI for illustrative purposes only.
Popular Vehicles & Services has commenced full-scale commercial operations of Yanik, a business-to-business e-commerce marketplace focused on automotive spare parts.
Yanik: a B2B marketplace for automotive spare parts
Yanik is designed to serve the automotive aftermarket by connecting buyers and sellers of spare parts through a dedicated B2B digital platform. The launch of full-scale commercial operations marks a significant step in Popular Vehicles & Services' expansion into the digital commerce space within the automotive sector.
The platform targets the organised distribution of automotive spare parts, a segment that has traditionally relied on fragmented, offline supply chains. By operating as a B2B e-commerce marketplace, Yanik aims to bring structure and accessibility to spare parts procurement for businesses operating in the automotive ecosystem.
| Detail | Information |
|---|---|
| Platform name | Yanik |
| Platform type | B2B e-commerce marketplace |
| Focus segment | Automotive spare parts |
| Operational status | Full-scale commercial operations commenced |
Operational structure and scale
Yanik operates under Zparex Digisolutions Private Limited, a step-down subsidiary of Popular Mega Motors (India) Private Limited, which is wholly owned by Popular Vehicles & Services. This structure allows the company to leverage its existing physical spare-parts distribution network while extending reach through a scalable digital channel.
The platform currently offers access to 13,000+ verified automotive parts across major categories. These include engine components, brake systems, suspension, transmission, gearboxes, electrical parts, and body and interior components. The digital interface is designed for vehicle maintenance, repair, and performance requirements.
Strategic integration with physical network
Popular Vehicles & Services already maintains an established spare-parts distribution ecosystem serving a diverse customer base. By extending this ecosystem digitally through Yanik, the company aims to improve product accessibility and widen customer reach. Naveen Philip, Managing Director, stated that the combination of OEM relationships, distribution capabilities, and the digital platform creates a scalable and recurring revenue opportunity over the long term.
The move complements the company's extensive physical presence, which includes 211 showrooms, 173 authorized service centers, and 54 retail outlets across seven states.
Historical Stock Returns for Popular Vehicles & Services
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.36% | -7.65% | -12.17% | -1.42% | -37.54% | -67.02% |
How will Yanik's digital expansion impact Popular Vehicles & Services' operating margins compared to their traditional offline distribution model?
What specific strategies is Yanik employing to compete against established automotive B2B platforms like Indiamart or specialized niche players?
To what extent can the company integrate its 211 showrooms and 173 service centers into the platform's logistics to reduce last-mile delivery costs?


































