Planet Fitness sells Bravo Fit franchise in Australia to Franchise Equity Partners

1 min read Updated on 21 Jul 2026, 02:02 AM

Reviewed by

Naman SScanX News Team

AI Summary

Planet Fitness, Inc. has sold its Bravo Fit franchisee in Australia to Franchise Equity Partners, exiting its minority ownership position. The financial terms of the transaction were not disclosed. Bravo Fit's management team will remain with the company to lead its future growth.

*this image is generated using AI for illustrative purposes only.

Planet Fitness, Inc. has divested its ownership of Bravo Fit, the Planet Fitness franchisee in Australia, to private investment firm Franchise Equity Partners (FEP). The transaction resulted in Planet Fitness exiting its minority ownership position, though the specific financial terms of the agreement were not disclosed. This strategic move allows the fitness franchisor to realign its interests while FEP expands its portfolio of partnerships with quality franchisees.

As part of the acquisition agreement, Bravo Fit's existing management team will continue to lead the business operations. This continuity is intended to ensure stability and oversee the future growth of the franchise within the Australian region. The deal underscores FEP's mission to establish long-term partnerships with established franchisors and franchisees in the fitness sector.

Planet Fitness is recognized as one of the largest and fastest-growing franchisors and operators of fitness centers globally. The company boasts more members than any other fitness brand, a metric that has driven its expansive footprint. By selling the Australian franchisee, the company shifts focus away from direct minority stakes in specific international regions.

The following table outlines the key details of the transaction:

Transaction Detail	Information
Buyer	Franchise Equity Partners (FEP)
Seller	Planet Fitness, Inc. (and existing shareholders)
Asset Acquired	Bravo Fit (Planet Fitness franchisee in Australia)
Financial Terms	Undisclosed
Management	Existing team to continue leading the business

How will Planet Fitness reallocate capital following the divestment of its minority stake in Bravo Fit?

Does this exit signal a broader strategy for Planet Fitness to reduce direct ownership in other international markets?

What are Franchise Equity Partners' expansion targets for Planet Fitness locations in Australia under new ownership?

Rating and Price Target Details

The analyst's recommendation remains positive, emphasizing confidence in the company's growth trajectory. The new price target of $82 represents an increase from the prior target of $80.