Perion Network Ltd. has expanded its distribution partner program by partnering with Acrossmedia241 to bring Outmax, its AI agent, to agencies and brands across Greece and the broader Central and Eastern European (CEE) market. This strategic move aims to lower customer acquisition costs and accelerate revenue growth by leveraging Acrossmedia241's deep market access and established relationships with national tourism boards and global buying desks. The partnership is expected to extend outcome-driven execution beyond platform-standard benchmarks in the region.

The collaboration builds on Acrossmedia241's existing experience with Perion's Digital Out-of-Home (DOOH) solutions. By integrating Outmax, which sits across major digital channels including YouTube, Meta, TikTok, and other leading Demand-Side Platforms (DSPs), the partnership offers advertisers optimization toward custom business outcomes rather than platform defaults. This model aligns with Perion's partner-led expansion strategy previously applied in China through GIMC and in Africa via McSorely Media and Mediamark.

Tal Jacobson, Perion's CEO, emphasized that expanding the distribution partner network is central to the company's strategy to compound toward its 2028 growth targets. He described the initiative as "land-and-expand in practice," designed to extend Outmax through an existing partner relationship at low incremental cost with margin-accretive growth potential. Irini Sacha, Founder & CEO of Acrossmedia241, highlighted that advertisers increasingly require every channel to work toward their specific business goals, a capability Outmax now provides to their clients.

The two companies will publicly launch the partnership at the Programmatic & Beyond Conference in Athens on July 9, where Perion will join Acrossmedia241 as a Grand Sponsor. For agencies and brands operating in Greece and CEE, the partnership integrates Outmax into existing media buying workflows as an option for optimizing toward specifically defined outcomes.

Key Partnership Details

Perion has introduced Ask Perion, a new agentic self-serve mobile application designed to democratize AI-driven campaign planning and performance intelligence for marketers. The app debuted at Cannes Lions 2026, aiming to make advanced marketing tools accessible to a broader audience. By leveraging artificial intelligence, Ask Perion enables users to plan campaigns and analyze performance data directly from a mobile interface.

Key Features

The application focuses on delivering comprehensive performance intelligence and streamlined campaign planning capabilities. It is designed to assist marketers in optimizing their strategies through data-driven insights provided by the AI engine.

Availability

Ask Perion is now available following its launch at the industry event. The tool represents Perion's latest effort to integrate agentic AI workflows into mobile marketing solutions.