Best Buy Canada has selected Perion as its end-to-end technology partner to power the monetization of its programmatic in-store digital signage network. The partnership aims to create one of the largest Supply-Side Platform (SSP)-enabled Digital-Out-of-Home (DOOH) media networks in the Canadian market. This strategic move transforms in-store screens into a premium programmatic channel, enhancing yield and monetization efficiency for the retailer.

The collaboration expands Perion's footprint in the retail media ecosystem by transitioning Best Buy Canada's in-store media to a programmatic-first model. Best Buy Canada is deploying Perion's comprehensive suite of technologies, including Ad Server, SSP, and Header Bidding solutions. This unified approach replaces legacy systems, aiming to increase share of wallet and ensure long-term customer retention through deep platform integration.

By moving from traditional loop-based signage to Perion's dynamic, impression-level decisioning engine, Best Buy Canada expects to drive higher yield. The new system offers advertisers real-time performance metrics that were previously unavailable in offline environments. Thierry Hay-Sabourin, Senior Vice President - Ecommerce, Marketplace & Marketing at Best Buy Canada, stated that the programmatic-first, loopless model enables more effective and measurable experiences for brands and agencies.

Tal Jacobson, CEO of Perion, emphasized that the partnership demonstrates the company's ability to secure complex, enterprise-level mandates through its Perion One strategy. The agreement reinforces Perion's positioning as a full-stack retail media technology provider. It also expands the company's exposure to premium, brand-safe retail DOOH supply, supporting its strategy to build predictable, infrastructure-level revenue streams.

Key Partnership Details

The partnership is expected to unlock valuable advertising moments within Best Buy Canada's in-store environment while providing measurable outcomes for advertisers.