Orient Tradelink acquires seven-year rights for film Children of God
- Acquires seven-year commercial rights for film Children of God
- Plans ₹1 crore expenditure on publicity and marketing activities
- Nationwide theatrical release scheduled for October 23, 2026
- Rights cover theatrical, TV, international, and merchandising formats
- Film gained visibility at Cannes Film Market 2026 and Shirdi launch

*this image is generated using AI for illustrative purposes only.
Orient Tradelink has acquired specified commercial rights for the feature film Children of God for a period of seven years. The transaction marks the company’s strategic entry into entertainment content and intellectual-property assets. The film is scheduled for nationwide theatrical release on October 23, 2026.
The acquisition was disclosed pursuant to Regulation 30 of the SEBI Listing Regulations on September 14, 2026. Managing Director and CFO Aushim Khetarpal confirmed the definitive agreements are subject to standard terms and conditions.
Scope of Rights
The seven-year tenure allows the company to exploit the property across multiple formats beyond its initial theatrical window. The acquired rights cover:
- Domestic and overseas theatrical distribution
- Television and satellite exploitation
- International markets and dubbing
- Publishing, book rights, and merchandising
- Other permissible commercial utilization
Marketing Strategy
The company proposes to deploy approximately ₹1 crore towards publicity, marketing, and promotional activities for the film. This expenditure is subject to applicable commercial arrangements and approvals. The promotional campaign has already commenced and is expected to intensify leading up to the October release date.
Film Background
Children of God is a Hindi social drama based on a true story, directed by Ashish Saxena. It features Aushim Khetarpal, Akash Verma, and Raadhika Khetarpal. The narrative explores themes of identity, acceptance, and dignity within the transgender community.
The project gained visibility through its presence at the Cannes Film Market 2026. A trailer and music launch event was held in Shirdi in July 2026, drawing attention from media outlets including Hindustan Times and News18.
What the Numbers Show
The ₹1 crore marketing allocation represents a defined upfront cost against a seven-year revenue horizon. The company intends to develop the underlying story into a book, creating an additional publishing revenue stream distinct from theatrical earnings. This multi-format approach aims to extend the asset’s commercial life beyond the initial cinema window.
Historical Stock Returns for Orient Tradelink
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -4.99% | -2.91% | -17.36% | -76.15% | -79.93% | -37.11% |
How does the ₹1 crore marketing budget compare to industry benchmarks for similar social dramas, and what is the projected ROI timeline?
What specific strategies will Orient Tradelink employ to monetize the publishing and merchandising rights during the seven-year tenure?
How might the film's thematic focus on the transgender community influence its reception in international markets and dubbing opportunities?


































