MTR Inaugurates Karunadu Swada 2026 Festival Celebrating Karnataka's Culinary Heritage
Orkla India Limited successfully inaugurated MTR Karunadu Swada 2026, a flagship food festival celebrating Karnataka's culinary heritage at Jayamahal Palace, Bengaluru. The event showcases 75+ dishes from six Karnataka regions, emphasizing indigenous ingredients and forgotten recipes. Special highlights include the launch of MTR's second coffee table book and a Sambar song collaboration with musician Vasu Dixit. The two-day festival expects over 3000 visitors and features cultural performances alongside the culinary showcase.

*this image is generated using AI for illustrative purposes only.
Orkla India Limited announced the successful inauguration of MTR Karunadu Swada 2026, its flagship food festival celebrating Karnataka's rich culinary heritage. The event commenced on April 24, 2026, at Jayamahal Palace, Bengaluru, bringing together food enthusiasts, cultural connoisseurs, and culinary experts for an immersive cultural experience.
Festival Highlights and Regional Showcase
The festival centers around the theme "the story before the recipe" and celebrates indigenous ingredients of Karnataka. This year's edition features an extensive culinary journey across six distinct regions of the state.
| Festival Details: | Information |
|---|---|
| Total Dishes: | 75+ |
| Regions Covered: | 6 (Uttara Karnataka, Kalyana Karnataka, Kodagu, Dakshina Kannada, Udupi, Hale Mysuru) |
| Expected Visitors: | 3000+ over two days |
| Venue: | Jayamahal Palace, Bengaluru |
| Inauguration Date: | April 24, 2026 |
The festival showcases a rich culinary archive featuring both beloved classics and lesser-known, almost-forgotten flavours. Each region presents a distinctive concept of "One Region. One Unique Ingredient. One Forgotten Recipe," with traditional summer coolers rooted in local wisdom and climate-responsive food practices.
Cultural Elements and Special Launches
MTR unveiled several special elements during the inauguration ceremony. The company launched the second edition of its coffee table book titled "The story before the recipe," which celebrates ingredients from Karnataka's six regions and their role in shaping the state's culinary tradition.
A notable cultural highlight was the collaboration with acclaimed musician Vasu Dixit, who performed a specially composed Sambar song live at the festival. The composition serves as a tribute to Sambar, celebrating the everyday rituals, warmth, and nostalgia associated with the beloved dish.
Leadership Perspective
Mr. Sunay Bhasin, CEO of MTR, emphasized the company's century-long commitment to Karnataka's culinary heritage. He stated that MTR Karunadu Swada has become an annual fixture on food enthusiasts' calendars, serving as a platform that celebrates local ingredients, revives forgotten recipes, and spotlights regional diversity.
Festival Experience and Cultural Programming
Beyond the culinary offerings, the festival provides a comprehensive cultural experience featuring folk and classical performances. The programming brings alive Karnataka's spirit through music, dance, and art, creating a truly immersive cultural celebration.
The festival emphasizes hyper-local, seasonal ingredients, celebrating authenticity, sustainability, and regional identity of Karnataka's cuisine. This approach reinforces MTR's position as a curator of traditional culinary practices while making them accessible to contemporary audiences.
The event was officially inaugurated by Shri Maheshwar Rao M, I.A.S., Chief Commissioner GBA and Administrator of All Bengaluru City Corporations, highlighting the festival's significance in promoting Karnataka's cultural heritage.
Historical Stock Returns for Orkla
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.36% | +1.71% | +10.11% | -8.90% | -8.90% | -8.90% |
Will MTR expand the Karunadu Swada festival format to other Indian states to showcase regional cuisines beyond Karnataka?
How might this cultural positioning strategy impact MTR's market share in the competitive ready-to-eat food segment?
Could the emphasis on forgotten recipes and traditional ingredients lead to new product launches in MTR's retail portfolio?


































