Mish Designs has expanded its retail portfolio through the acquisition of the DeMoza brand from Pipin Fashions. The transaction was executed by I'Design Fashions Private Limited, a wholly owned subsidiary of the Mumbai-based apparel company.

The deal, finalized on September 2, 2026, involves a Business Transfer Agreement that integrates DeMoza's existing retail operations into the Mish group. This move adds eight physical stores to Mish's network, strengthening its presence in key markets including Reliance Trends, Reliance Trends Fashion Factory, Lulu Malls, and Exclusive Brand Outlets (EBOs).

Strategic Retail Expansion

Mish Designs, which operates primarily through digital platforms like Myntra, Nykaa Fashion, and Ajio, is accelerating its omnichannel strategy. The company currently manages three flagship stores in Pune, Raipur, and Indore under its own brands, MISH and CURVES BY MISH.

The acquisition of DeMoza provides immediate access to established retail relationships and a design language already recognized by consumers. Kaushal Goenka, Managing Director of Mish Designs, highlighted the strategic value of the deal, noting the integration of DeMoza's retail footprint with Mish's operational capabilities.

Portfolio Overview

Mish Designs specializes in affordable Western and Indo-Western women's apparel. Since FY 2017-18, the brand has sold over 2.5 lakh products online. Its product range includes dresses, gowns, tops, co-ords, T-shirts, trousers, and palazzos, with over 1,000 designs available.

In addition to its domestic offerings, Mish exports the ZOEY line to the UAE. The company supports its production through a 10,000 sq. ft. manufacturing unit staffed by 54 employees.

What the Numbers Show

The acquisition marks a shift from purely organic store growth to inorganic expansion for Mish's offline channel. While the company previously relied on opening individual flagship stores in malls like Seasons Mall and Phoenix Mall, this deal instantly adds eight locations to its balance sheet. This suggests a focus on leveraging existing retail infrastructure rather than building new stores from scratch, potentially accelerating market penetration in regions where DeMoza already holds shelf space.

Mish Designs has scheduled its ninth annual general meeting for Thursday, September 24, 2026. The company will conduct the meeting through video conference or other audio-visual means to transact business for the financial year ended March 31, 2026.

The register of members and share transfer books will remain closed from September 17, 2026, to September 23, 2026. This book closure period determines shareholder eligibility for voting at the AGM.

E-Voting Details

Shareholders can exercise their voting rights remotely via the National Securities Depository Limited (NSDL) platform. The e-voting period commences on Sunday, September 20, 2026, at 9:00 am and concludes on Wednesday, September 23, 2026, at 5:00 pm IST.

Voting rights are based on shareholding as on the cut-off date of Thursday, September 17, 2026. Once a vote is cast electronically, it cannot be changed. Members who acquire shares after the dispatch of the notice but hold them on the cut-off date can request login credentials from NSDL.

Regulatory Compliance

The disclosure is issued pursuant to Section 91 of the Companies Act, 2013, read with Regulation 42 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Namrata Teli, Company Secretary and Compliance Officer, signed the notice on August 31, 2026.