Mini Diamonds launches festive solitaire jewellery range via Namra Jewels
- Namra Jewels launches exclusive festive designer solitaire jewellery collection
- Products available across online and offline retail channels for gifting demand
- Launch supports Mini Diamonds' strategy to expand presence in jewellery value chain
- Collection focuses on contemporary designs with accessible price points

*this image is generated using AI for illustrative purposes only.
Mini Diamonds (India) Limited announced on September 4, 2026 that its wholly owned subsidiary, Namra Jewels Private Limited, has launched an exclusive festive collection of designer solitaire jewellery. The new range is available across both online and offline retail channels.
The collection targets festive, gifting and occasion-led demand with a focus on contemporary designs and accessible price points. This launch supports the group’s broader strategy of increasing its presence across the jewellery value chain.
Strategic Expansion
Mini Diamonds aims to combine its diamond processing expertise with Namra Jewels’ omnichannel retail platform. The company stated that this initiative strengthens its consumer-facing portfolio while focusing on value-added products and brand building.
Upendra Narottamdas Shah, Managing Director of Mini Diamonds, noted that the festive season offers strong opportunities for customers to explore distinctive jewellery designs. He added that the collection expands customer choice through product innovation and accessible pricing.
Company Overview
Established in 1987, Mini Diamonds operates as a public limited company listed on BSE Limited. The firm is known for cut and polished diamonds and jewellery manufacturing, serving both Indian and international markets via B2B and B2C channels.
The company’s Mumbai facility features advanced technology including Sarin Technology and Auto Bruiting Machines for rough diamond processing. It also serves as a hub for jewellery manufacturing, integrating craftsmanship with modern equipment to produce lab-grown diamond jewellery.
Historical Stock Returns for Mini Diamonds
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +2.21% | -7.77% | -13.46% | -49.84% | -71.56% | +392.55% |
How is Mini Diamonds planning to differentiate Namra Jewels' brand identity from its existing B2B diamond processing operations to avoid market confusion?
What specific metrics will the company use to evaluate the success of this omnichannel launch, and are there targets for online versus offline sales contribution?
Given the competitive landscape of festive jewellery sales in India, how does Mini Diamonds intend to defend its market share against established legacy jewellers and fast-fashion brands?


































