Marico has announced its entry into the hair cleansing segment with the launch of Parachute Advansed Protein Shampoo on May 26, 2026. This move marks Marico's most significant category extension in recent years, targeting the ₹10,000+ crore shampoo market which is growing at 9–10% annually. The launch aims to leverage the brand's strong coconut equity to capture a greater share of the Indian consumer's total hair-care spend.

Expanding the Hair Cleansing Portfolio

The new Parachute Advansed Protein Shampoo range leverages a differentiated proposition focused on preventing protein loss in hair. The portfolio launches with eight variants across multiple pack sizes, including an accessible entry sachet at Re. 1 to enable widespread trial. The lead variant combines coconut milk with aloe vera, targeting the high-potential damage repair segment, while other variants incorporate natural ingredients such as rosemary, amla, shikakai, and almond.

Strategic Significance

Ashish Goupal, CEO – India Core Business, Marico Limited, stated that the launch reflects the company's commitment to purposeful, coconut-led innovation. He noted that the entry into hair cleansing unlocks a sizeable growth opportunity and strengthens the brand's relevance across the entire hair-care regimen. The rollout is supported by a robust, multi-format marketing plan spanning television, digital, creator-led collaborations, and regional platforms.

The product range is available in SKUs of 80ml, 170ml, 340ml, 650ml, 1L, and 1.2L across general trade, modern trade, and e-commerce channels. Marico expects the shampoo portfolio to be a key contributor to Parachute Advansed's overall growth, positioning the company to tap into a segment where premiumisation is accelerating rapidly.

Marico Limited has published a newspaper advertisement regarding the second 100 Days campaign titled 'Saksham Niveshak' to promote investor awareness and facilitate the claiming of unpaid or unclaimed dividends. The initiative, undertaken pursuant to the guidelines of the Investor Education and Protection Authority (IEPA) and the Ministry of Corporate Affairs (MCA), aims to encourage shareholders to update their KYC and other relevant details. The advertisement was published in Business Standard (English) and Navshakti (Marathi) editions on May 25, 2026.

Under the IEPF provisions, dividends that remain unclaimed for a period of seven consecutive years are liable to be transferred to the IEPF, along with the corresponding shares. To avoid this, shareholders are requested to claim their unpaid or unclaimed dividends for any financial years prior to such a transfer.

Shareholders must update their KYC details, including PAN linked with Aadhaar, contact details, bank account information, specimen signature, and nomination details. For shares held in physical form, requests should be submitted to the company's Registrar and Share Transfer Agent, MUFG Intime India Private Limited (RTA). For dematerialized shares, shareholders must contact their concerned Depository Participant.

The company has provided a weblink for shareholders to submit queries or service requests via the RTA's website. Additionally, shareholders may contact the company directly via email for further assistance. The company urges all shareholders to take prompt action to claim their unpaid dividends and ensure compliance with statutory requirements.

Key Actions for Shareholders

• Claim unpaid or unclaimed dividends before transfer to IEPF.
• Update KYC details including PAN, address, mobile number, and bank account.
• Update nomination details for folios or Demat accounts.
• Submit requests to the RTA for physical shares or the Depository Participant for Demat shares.