Lucid Group, a global leader in healthcare communications and commercialisation, has appointed Eric Muller as its new Chief Executive Officer. The company stated that Muller will lead the next phase of growth for the firm, which focuses on translating complex science into real-world impact.

Rick Sannem, the outgoing CEO and original founder of DiD Agency, will step down from the executive role. He will continue to serve the company as a Strategic Advisor to the Board.

Leadership Transition

The leadership change marks a transition in the company's top management structure. Dr Rod MacKenzie, CMG, Chair of the Lucid Group Board, noted that the move reflects a deliberate step to assemble talent to drive growth while strengthening the ability to translate complex science into impact.

"Our Board is grateful for Rick's vision and entrepreneurial stewardship that built Lucid's culture of delivering client success and pleased that he will continue to support us as we enter our next chapter," said MacKenzie.

Sannem expressed pride in the culture and standard of excellence built at Lucid. "Eric's track record as a hands-on, transformative leader makes him the right person to lead Lucid into its next chapter of growth," he said.

New CEO Priorities

Eric Muller brings more than 25 years of experience in global healthcare commercialisation. Most recently, he served as Group President and Chief Operating Officer of Publicis Health and previously held roles including President of Digitas Health. He began his career at Grey Advertising in New York.

Muller's immediate priorities centre on expanding talent, client partnerships, as well as data and technological capabilities. The company aims to further attract the best people in the industry while building data and AI capability to enable Lucid's science, strategy, and creative efforts.

"Healthcare is entering a new era, driven by extraordinary advances in science, data, and technology," Muller said. "Clients increasingly need a partner that turns complexity into clarity and impact by bringing together scientific expertise, creativity, and strategy, along with the power of data and AI."

About Lucid Group

For more than 20 years, Lucid Group has built its reputation on deep client relationships and a shared mission to transform lives by ensuring innovative medicine reaches patients. As an independent firm, Lucid delivers its range of services as a single team, meaning senior personnel who win an engagement stay on it from pitch through delivery.

The company works across the full arc of product commercialisation, from early clinical development stages to market launch and through to loss of exclusivity.

Lucid Group Inc. (NASDAQ: LCID) introduced the Gravity GT-S, a new high-performance expression of its Gravity SUV lineup. The launch marks the company’s expansion into the premium performance segment of the electric SUV market, combining supercar-level acceleration with seven-seat utility.

The Gravity GT-S produces 1,070 horsepower, making it America’s most powerful three-row SUV. It accelerates from 0-60 mph in 3.1 seconds. The vehicle includes Lucid’s Dynamic Handling Package as standard equipment, featuring independent rear-wheel steering and an adaptive three-chamber air suspension that lowers the chassis at speed to enhance stability.

Pricing and Availability

The Gravity GT-S is available exclusively in the United States. Orders opened on August 13, 2026.

The base price excludes tax, title, license, options, destination, and documentation fees. A Tahoe leather interior option is available for an additional $1,300.

Design and Features

Inspired by the Lucid Air Sapphire, the GT-S features distinctive design elements including blue exterior accents and painted blue brake calipers. The interior offers a Mojave PurLuxe Premium finish with blue stitching and piping across the first and second rows. Additional details include blue seatbelts, blue steering wheel markers, and Lucid Bear logo embossing on the front seat headrests.

What the Numbers Show

The pricing strategy positions the Gravity GT-S as a direct competitor in the ultra-luxury EV segment. With a base price of $125,900 plus $1,850 in destination charges, the entry cost exceeds $127,000 before optional upgrades. This places the vehicle firmly in the premium tier, leveraging its 1,070-horsepower output to justify the price point against traditional luxury rivals.

Market Debut

The Gravity GT-S made its global debut during Monterey Car Week, displayed alongside the Lucid Air Sapphire in the Concours Village at Pebble Beach. Derek Jenkins, Chief Creative Officer at Lucid, stated the model combines extraordinary performance with the comfort and versatility defined by the Gravity platform.