LT Foods has appointed celebrity chef, author, and television personality Ranveer Brar as its brand ambassador for the DAAWAT® Delight Basmati Rice segment. Announced on August 04, 2026, the partnership launches alongside a new marketing campaign designed to highlight the product’s Superior Flavour Absorption proposition. The initiative seeks to reinforce DAAWAT’s leadership in the premium basmati category by leveraging Brar’s culinary expertise and storytelling ability to connect with consumers on an emotional level.

The brand film, conceptualized by BBDO India, shifts the narrative focus from the main course to rice as the essential element that elevates dish flavors. Set in a restaurant environment, the campaign uses humor and relatable dining moments to demonstrate how DAAWAT Delight makes "Har Dish Ko Banaye Very Very Nice." The promotional material will be distributed across television, digital platforms, and social media channels to maximize reach among urban and semi-urban demographics.

Ritesh Arora, CEO of India Business & Far East at LT Foods, stated that Brar’s deep appreciation for India’s food heritage aligns with the company’s commitment to culinary excellence. Arora emphasized that the association reflects LT Foods’ focus on meaningful product innovation through technologies like Superior Flavour Absorption. The company aims to inspire consumers and celebrate authentic Indian cuisine while driving innovation in everyday food experiences.

Chef Ranveer Brar described the collaboration as meaningful, noting that basmati rice has been central to many of his culinary stories. He highlighted the ingredient’s role in bringing people together across cultures and cuisines. Brar expressed that the partnership is about celebrating an ingredient that has shaped food traditions for generations while inspiring new experiences at the table.

DAAWAT Delight is available through Q-Commerce, Modern Trade, and General Trade channels. LT Foods, a global FMCG player with over 70 years in the specialty rice business, operates in more than 85 countries. The company reported consolidated revenue of around ₹11,023 crore as of FY26, supported by an integrated farm-to-fork approach and a distribution network comprising over 1,400 distributors globally.

Campaign Details

What the Numbers Show

LT Foods’ significant revenue base of ₹11,023 crore in FY26 underscores its scale in the global consumer food space. The investment in high-profile brand ambassadorships like this one indicates a strategic pivot towards premiumization and emotional branding within the competitive basmati rice market. By focusing on specific technological differentiators such as flavor absorption, the company aims to capture higher value segments rather than competing solely on volume or price.

LT Foods Limited has fixed September 18, 2026, as the record date for determining shareholder entitlement to the final dividend for the financial year ended March 31, 2026. This correction aligns the entitlement date with the upcoming Annual General Meeting (AGM), ensuring that investors holding shares on this specific date will be eligible to receive the proposed payout, provided it receives formal approval by shareholders. The declaration impacts all equity shareholders and serves as a key milestone in the company’s capital distribution process for FY26.

The Board of Directors, during its meeting held on May 14, 2026, recommended a final dividend of ₹1 per equity share with a face value of ₹1 each. This recommendation was made pursuant to Regulation 42 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company notified both the Bombay Stock Exchange (BSE) and the National Stock Exchange of India Limited (NSE) regarding these dates and the proposed dividend structure on July 30, 2026.

Key Dates and Dividend Details

The record date determines the list of shareholders entitled to receive the dividend. Only those who hold the company’s equity shares as of the close of business on September 18, 2026, will be eligible for the payout. The actual disbursement of funds is contingent upon the shareholders approving the recommendation at the AGM scheduled for September 29, 2026.

Payment Timeline and Conditions

If the final dividend is approved by shareholders at the AGM, the company will initiate payment processes within 30 days from the date of declaration. The payout will be made to the entitled shareholders after deducting applicable tax at source (TDS), in compliance with prevailing tax laws. This timeline provides a clear window for investors to expect the credit in their demat accounts or bank accounts, depending on their preferred mode of receipt.

What the Numbers Show

The proposed dividend of ₹1 per share represents a modest return for equity holders, reflecting the company’s approach to capital distribution for FY26. Given the face value of ₹1 per share, this equates to a 100% dividend yield on face value, though the actual yield on market price would vary based on the stock’s trading price on the record date. The alignment of the record date in September 2026 with the AGM in the same month ensures procedural coherence, where entitlement is fixed shortly before formal approval, maintaining regulatory compliance under SEBI Listing Regulations.