LPL Financial July 2026 AUM: Assets dip 0.6% to $2.55 trillion
- Total client assets declined 0.6% MoM to $2.55 trillion in July 2026
- Advisory assets rose to 60.6% of total AUM, up from 55.5% YoY
- Organic net new assets totaled $7.4 billion, driven by advisory inflows
- Client cash balances fell 4.6% MoM to $54.3 billion
- S&P 500 remained flat while Russell 2000 dropped 3.1% in July

*this image is generated using AI for illustrative purposes only.
LPL Financial Holdings Inc. (NASDAQ: LPLA) reported total client assets of $2.55 trillion at the end of July 2026, reflecting a modest monthly contraction amid market headwinds.
The wealth management firm recorded organic net new assets (NNA) of $7.4 billion for the month, translating to an annualized growth rate of 3.5%. While total assets declined slightly month-over-month, the year-over-year trajectory remains robust, with total client assets up 31.3% compared to July 2025.
Client Asset Composition
Advisory assets continue to dominate the firm's balance sheet, now accounting for 60.6% of total client assets, a significant increase from 55.5% a year ago. This shift underscores the ongoing migration from transactional brokerage models to fee-based advisory relationships.
| Metric | July 2026 ($ bn) | June 2026 ($ bn) | M/M Change | July 2025 ($ bn) | Y/Y Change |
|---|---|---|---|---|---|
| Advisory Assets | 1,544.2 | 1,548.4 | -0.3% | 1,077.0 | +43.4% |
| Brokerage Assets | 1,002.4 | 1,014.3 | -1.2% | 862.4 | +16.2% |
| Total Client Assets | 2,546.6 | 2,562.7 | -0.6% | 1,939.4 | +31.3% |
Brokerage assets fell 1.2% month-over-month to $1,002.4 billion but posted strong double-digit growth year-over-year. Net brokerage-to-advisory conversions stood at $1.9 billion in July, down from $2.3 billion in June and $2.4 billion in July 2025.
Organic Net New Assets
Organic inflows were driven primarily by the advisory segment, which brought in $10.2 billion in organic NNA. In contrast, the brokerage segment saw an outflow of $2.8 billion. Total organic NNA of $7.4 billion represents a decrease from the $11.3 billion recorded in June 2026, though it remains above the $5.4 billion logged in July 2025.
Cash Balances and Market Drivers
Total client cash balances decreased by 4.6% month-over-month to $54.3 billion. The decline was broad-based, with insured cash account sweeps falling 4.2% to $36.8 billion and deposit cash account sweeps dropping 3.8% to $15.0 billion. Money market sweeps remained flat at $1.1 billion.
Market conditions during July were mixed. The S&P 500 Index closed at 7,490, essentially unchanged from June's 7,499, while the Russell 2000 Index fell 3.1% to 2,931. The Federal Funds daily effective rate averaged 363 basis points, consistent with June levels but down significantly from 433 basis points a year ago.
What the Numbers Show
The divergence between the month-over-month asset decline and the strong year-over-year growth highlights the impact of recent market volatility on short-term valuations versus long-term accumulation trends. Furthermore, the rise in advisory assets as a percentage of total AUM—from 55.5% to 60.6% over twelve months—indicates a structural shift in the firm's revenue base toward recurring fees rather than transactional commissions.
How might the continued migration from brokerage to advisory assets impact LPL Financial's revenue stability and fee income margins in the coming quarters?
Given the 4.6% decline in client cash balances, what strategies is LPL employing to re-deploy these funds into equities or fixed income amid current market volatility?
Will the recent drop in net brokerage-to-advisory conversions signal a plateau in the structural shift toward fee-based models, and how does this compare to industry peers?

































