Lemon Tree Hotels Limited has announced the signing of a license agreement for Lemon Tree Hotel, Simara, Nepal, further expanding its footprint in the country. The announcement was made through a regulatory filing under Regulation 30 of SEBI regulations on April 02, 2026. This marks the hospitality chain's seventh property in Nepal, demonstrating its commitment to strengthening presence in emerging commercial and transit hubs.

Property Details and Strategic Location

The upcoming Simara property will be strategically located just 2 km from Simara Airport, positioning it as a vital entry point for travellers navigating Nepal's high-growth commercial corridors and emerging eco-tourism sites. The hotel is designed to serve the region's dual role as an industrial hub and gateway to ecological treasures.

Comprehensive Facilities and Amenities

The new property will offer extensive facilities designed to cater to modern travellers' needs for comfort and connectivity. The hotel will serve as a comprehensive hub with multiple dining and event options alongside wellness amenities.

Dining and Event Facilities

• Multi-cuisine restaurant
• Bar lounge
• Expansive banquet facilities
• Conference room for business travellers

Wellness and Recreation

• Swimming pool
• Full-service spa
• Fitness centre

Nepal Portfolio Expansion

With this signing, Lemon Tree Hotels will operate seven properties across Nepal, including 2 operational hotels and 5 upcoming properties. This expansion reflects the company's strategic focus on building depth in markets with strong demand visibility and long-term growth potential.

Management Commentary

Mr. Neelendra Singh, Managing Director & CEO of Lemon Tree Hotels Limited, commented on the strategic significance of the signing: "We believe Nepal is a structurally attractive market, where demand is expanding beyond traditional destinations into a wider network of gateway and transit-led cities. Our focus has been to build depth in such markets, where we see both demand visibility and long-term growth potential."

Market Positioning

The Simara signing aligns with Lemon Tree Hotels' broader strategy of expanding its regional portfolio while establishing strong presence in strategically located, high-growth markets. As Nepal's tourism sector evolves, the demand for branded, reliable hospitality is expanding beyond traditional circuits into emerging commercial and transit hubs like Simara.

Lemon Tree Hotels Limited has announced the signing of a license agreement for Keys Prima by Lemon Tree Hotels, Srinagar, expanding its presence in Jammu & Kashmir. The new property represents the company's sixth hotel in the region, bringing its total footprint to four operational hotels and two properties under development in the state.

Strategic Location and Connectivity

The hotel enjoys a prime location with excellent connectivity infrastructure. Positioned just 2 km from Srinagar International Airport and 11 km from Srinagar Railway Station, the property offers convenient access for both corporate travellers and leisure groups entering the Kashmir Valley.

Property Features and Facilities

The new Srinagar property will offer comprehensive hospitality services across multiple segments:

Management Structure

The property will be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary of Lemon Tree Hotels Limited. This management arrangement aligns with the company's established operational framework for regional expansion.

Market Positioning and Growth Strategy

According to Mr. Neelendra Singh, Managing Director & CEO of Lemon Tree Hotels Limited, Jammu & Kashmir represents a high-potential leisure market driven by increasing domestic tourism and improved infrastructure. The executive noted that Srinagar is experiencing sophisticated shifts in traveller expectations, with guests seeking refined, experience-led stays backed by trusted brand reliability.

Keys Prima represents the company's elevated midscale offering, combining contemporary design with enhanced service standards. This brand positioning targets the growing demand in premium leisure markets while maintaining operational efficiency through the asset-light growth model.

Company Portfolio Overview

Lemon Tree Hotels Limited operates as one of India's leading hospitality companies with seven distinct brands: Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox, Keys Prima, Keys Select, and Keys Lite. The group currently manages 130+ hotels across 80+ cities in India and internationally, with a pipeline of 130+ upcoming properties extending to 260+ total properties including operational and upcoming facilities.