LABC Institute expands Compete4LA platform for LA28 contracts
LABCi expands Compete4LA with support from JPMorgan Chase, AECOM, Cisco, and CDW to connect 40,000 small businesses to LA28 and Super Bowl LXI contracts. The platform offers a searchable database of suppliers with revenue up to $5 million, facilitating mentorship and direct engagement with prime contractors. This initiative supports LA28's goal of awarding 25% of procurement spending to local small businesses amid projected $17 billion in economic activity.

*this image is generated using AI for illustrative purposes only.
The Los Angeles Business Council Institute (LABCi) has expanded its Compete4LA procurement platform in partnership with LA28 Olympic and Paralympic Games sponsors JPMorgan Chase, AECOM, Cisco, and CDW. This initiative aims to help local small businesses win contracts for the 2028 Summer Olympics, Super Bowl LXI, and the Los Angeles Convention Center expansion by connecting them directly with prime contractors and government agencies. The campaign addresses the significant economic opportunity presented by these events, which are projected to generate around $17 billion in economic activity, while supporting LA28’s target of awarding 25% of addressable procurement spending to regional small businesses.
Platform Expansion and Features
Compete4LA serves as a mappable and searchable database containing 40,000 diverse local small suppliers across L.A. County, each with annual revenue of up to $5 million. Developed in partnership with the USC Dornsife Spatial Sciences Institute, the directory maps businesses by their NAICS code and overlays sites for Olympic and Paralympic Games venues. The expanded capabilities include in-person "Meet the Primes" events where entrepreneurs can engage with procurement professionals from key industries including construction, hospitality, manufacturing, transportation, and professional services.
| Feature | Description |
|---|---|
| Database Size | 40,000 diverse local small suppliers |
| Revenue Cap | Up to $5 million annual revenue |
| Key Partners | JPMorgan Chase, AECOM, Cisco, CDW |
| Target Events | 2028 Olympics, Super Bowl LXI |
To further support supplier integration, the campaign includes a mentorship program pairing local businesses with experienced larger prime contractors. Prime contractors can download information on up to 200 small businesses from the platform free of charge to widen their supplier pools. These enhancements are designed to provide practical guidance on becoming an approved vendor and gaining insight into upcoming contracting opportunities.
Strategic Partnerships
Sarah Bowles Carter, Vice President and Program Officer for Global Philanthropy at JPMorgan Chase, noted that the bank has supported Compete4LA since its inception. As Official Bank of Team USA and a Founding Partner of the LA28 Games, JPMorgan Chase aims to leverage critical resources to strengthen Los Angeles small businesses before, during, and after the games. Ken Billups, Vice President for Community and Industry Engagement at AECOM, emphasized the firm’s commitment as LA28’s Official Venue Infrastructure Partner to providing local small businesses opportunities to participate in major projects.
Professor John Wilson, founding director of the Spatial Sciences Institute at USC, highlighted that Compete4LA brings science and technology to empowering small businesses. The platform complements the City of Los Angeles’s RAMP LA site, where active LA28 procurement announcements and bid opportunities are posted. LABCi Chair Bob Graziano stated that global events like the Super Bowl and Olympics create long-term economic benefits, and Compete4LA will enable local small businesses to be part of that legacy.
What the Numbers Show
The concentration of procurement targets reveals a strategic shift toward inclusive economic distribution for major events. With LA28 targeting 25% of addressable spending for small businesses, the availability of a verified database of 40,000 suppliers reduces the friction typically associated with vendor onboarding for large-scale infrastructure projects. The free access to supplier data for prime contractors suggests an intent to accelerate the bidding process, potentially increasing the velocity at which capital flows to smaller entities within the region.
How might the success of Compete4LA influence procurement strategies for future mega-events in other U.S. cities?
What metrics will LABCi and its partners use to measure the long-term economic retention of capital within local small businesses post-2028?
Could the integration of spatial science data into vendor matching set a new industry standard for infrastructure project supply chains?

































