Kothari Industrial launches CHUSIP Coco Twist natural beverage at ₹50
- Kothari Industrial launches CHUSIP Coco Twist, its first FMCG brand, on September 17, 2026
- The natural tender coconut water is priced at ₹50 for a 200 ml pack and contains no sugar or preservatives
- The company targets Gen Z consumers and aims to build a ₹2,500 crore beverage business by 2035
- Initial distribution focus is on South India with plans for 100 distributors across Tamil Nadu, Kerala, and Karnataka

*this image is generated using AI for illustrative purposes only.
Kothari Industrial Corporation has officially launched its first FMCG brand, CHUSIP Coco Twist, on September 17, 2026. The natural tender coconut water beverage marks the company's formal entry into the fast-moving consumer goods sector.
The launch event was held at the company's Chennai headquarters. Dr. Jinnah Rafiq Ahamed, Executive Chairman and Managing Director, presided over the ceremony.
Product Details
CHUSIP Coco Twist is positioned as a pure, natural drink sourced from coconut farms in Tamil Nadu. The product contains no sugar and no preservatives. It is currently available in a 200 ml pack priced at ₹50. The company plans to introduce a 1 litre pack soon.
The portfolio aims to target Gen Z consumers with low-calorie options. Future plans include introducing smooth fruit drinks, fruit drinks with and without pulp, and Nata De Coco variants.
Strategic Outlook
Kothari Industrial aims to build a ₹2,500 crore beverage business by 2035. In the first phase, the brand will focus on South India. The company plans to appoint 100 distributors across Tamil Nadu, Kerala, and Karnataka.
Dr. Jinnah Rafiq Ahamed stated that the launch aligns with emerging consumer trends towards healthy, natural choices. The company intends to expand its portfolio across general, modern, and digital commerce channels before moving into international markets.
Regulatory Disclosure
The company issued this intimation under Regulation 30 of the SEBI (LODR) Regulations, 2015. This disclosure updates the earlier announcement dated April 30, 2026, regarding the setup of the FMCG and Vending Division.
Historical Stock Returns for Kothari Industrial Corporation
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +5.06% | +10.80% | +19.29% | -6.76% | -6.76% | -6.76% |
How does Kothari Industrial plan to differentiate CHUSIP Coco Twist from established players like C2H2 and Natural Elements in the competitive natural coconut water segment?
What specific marketing strategies will the company employ to capture Gen Z consumers in South India before expanding to other regions?
Given the ₹2,500 crore revenue target by 2035, what is the projected timeline for launching the planned smooth fruit drinks and Nata De Coco variants?

































