Jindal Stainless , India's leading stainless steel manufacturer, has announced its strategic partnership with Sunrisers Hyderabad (SRH) as the team's Official Stainless Partner. This collaboration marks the company's debut association with the Indian Premier League, reflecting its strategic focus on expanding brand visibility and connecting with youth audiences through one of India's most influential cricket platforms.

Partnership Details and Branding Rights

The association provides Jindal Stainless with exclusive branding rights across key product segments, creating comprehensive market visibility for the company's diverse portfolio.

Leadership Perspectives on the Collaboration

Managing Director Abhyuday Jindal emphasized the strategic importance of the partnership, stating that Sunrisers Hyderabad consistently enthralls audiences with high-octane performance. He highlighted cricket as one of the most powerful cultural forces to drive brand connection forward, noting that the collaboration will help showcase the versatility and effectiveness of stainless steel in everyday applications to a wider audience as the company expands its presence across multiple regions.

Sunrisers Hyderabad CEO K Shanmugam expressed enthusiasm about the partnership, describing it as bringing together two brands driven by performance, resilience, and commitment to excellence. He expressed confidence that the association will help build strong connections across diverse audiences while creating long-lasting value for both brands.

Strategic Marketing and Engagement Initiatives

Director of Corporate Affairs Vijay Sharma outlined the partnership's comprehensive approach, emphasizing that the association is designed to go beyond visibility and create meaningful engagement across the ecosystem. The collaboration with the high-energy franchise aims to create stronger brand recall through a sharper and more relatable brand narrative.

The partnership encompasses multiple engagement channels and marketing opportunities:

• Premium content opportunities featuring leading SRH sportsmen
• Full team imagery and integrations across platforms
• In-stadium visibility through kiosks and activations on matchdays
• Co-created content initiatives with Sunrisers Hyderabad's official digital channels
• Strategic partner leverage of approved co-branded assets
• Amplified outreach across retail, trade, and local market initiatives

Company Background and Market Position

Jindal Stainless maintains its position as India's leading stainless steel manufacturer with significant operational scale and global presence.

Founded in 1970, the company operates an integrated business model to enhance cost competitiveness and operational efficiency. Its product range includes stainless steel slabs, blooms, coils, plates, sheets, precision strips, wire rods, rebars, blade steel, and coin blanks. The company demonstrates environmental responsibility by manufacturing stainless steel using scrap in electric arc furnaces, which involves lower greenhouse gas emissions and enables recyclability with no reduction in quality.

JSL Overseas Holding Limited, a Mauritius-based promoter group entity, has disclosed the acquisition of additional equity shares in Jindal Stainless Limited through open market purchases. The transaction was disclosed under Regulation 29(2) of the Securities and Exchange Board of India's Substantial Acquisition of Shares and Takeovers Regulations, 2011.

Latest Share Acquisition Details

The most recent acquisition involved a total of 1,80,000 equity shares purchased through market transactions over two days:

Updated Shareholding Position

The acquisition has increased JSL Overseas Holding Limited's stake in Jindal Stainless Limited:

Company Structure and Listing

Jindal Stainless Limited's equity shares are listed on both the National Stock Exchange of India Limited and BSE Limited. The company's share capital structure remains unchanged following this transaction:

Regulatory Compliance

JSL Overseas Holding Limited, based in Mauritius, belongs to the promoter group of Jindal Stainless Limited. The company has fulfilled its disclosure obligations by notifying both stock exchanges and the target company about this acquisition. The disclosure confirms that JSL Overseas holds no encumbered shares, voting rights other than through equity shares, or convertible securities in Jindal Stainless Limited.

This open market acquisition represents a continued increase in the promoter group's shareholding, maintaining their significant stake in the stainless steel manufacturer while ensuring full regulatory compliance.