ixigo Reimagines Travel With AI-Native App, Reinvents TARA as Multimodal Assistant
ixigo unveiled its fully AI-native app on May 13, 2026, at its flagship ixigo NEXT event in Gurugram, rebuilding the platform from the ground up with AI integrated across the entire user experience. The launch introduced a reinvented multimodal AI assistant TARA supporting voice, text, and tap interactions in English, Hindi, and Hinglish, alongside new Trip Mode for consolidated post-booking assistance and agentic travel flows enabling autonomous background task handling such as boarding pass delivery, flight monitoring, and hotel coordination.
*this image is generated using AI for illustrative purposes only.
India's leading AI-powered travel platform, le travenues technology (ixigo) , unveiled the new AI-native version of its app on May 13, 2026, reimagining travel through conversational and agentic AI experiences. The launch was announced at ixigo NEXT, the company's flagship tech launch event, held in Gurugram. Unlike traditional travel apps that layer AI features onto existing systems, ixigo's redesigned app has been rebuilt from the ground up with AI seamlessly integrated across the entire user experience, making travel more conversational, intuitive, and deeply personalised.
The platform moves beyond transactional booking journeys to become an intelligent travel companion that helps users discover, decide, and act in one place, offering a transformative trip planning and booking experience for hotels and flights. At the heart of the experience is TARA, ixigo's multimodal AI assistant, designed to fundamentally reimagine how users interact with the app and plan their journeys.
Meet the Reinvented TARA: ixigo's Multimodal AI Travel Assistant
Reinvented as the conversational core of the ixigo app, TARA has evolved into a deeply integrated AI-native travel companion designed to make travel planning more intuitive and personalised. The following table summarises the key capabilities of the reinvented TARA:
| Feature: | Details |
|---|---|
| Interaction Modes: | Voice, text, or tap |
| Supported Languages: | English, Hindi, and Hinglish (more coming soon) |
| Query Handling: | Complex, intent-driven travel queries |
| Context Awareness: | Understands user's current page or stage of travel planning |
| Proactive Assistance: | Tracks flight schedules, manages cancellations, processes refunds, provides real-time travel information |
| Real-Time Information: | Flight schedule, weather updates, terminal and gate details, lounge recommendations |
Users can interact with TARA naturally through voice, text, or tap. From detailed requests such as "show me hotels in Dubai with an infinity pool and a view of the Burj Khalifa" to planning multi-city itineraries, TARA is designed to understand intent naturally. Users do not even need to explicitly mention travel — a prompt like "Hi TARA, I forgot my anniversary, help me!" can instantly trigger personalised getaway and stay recommendations based on a user's travel history, preferences, family context, and past booking behaviour. Unlike traditional chatbots that function as standalone API-based interfaces, TARA is deeply embedded into the app's core user experience.
The New Trip Mode
ixigo's AI-native app also introduces Trip Mode, a new built-in travel companion designed to assist users throughout their journey. Trip Mode consolidates all post-booking information into a single view, and its key features include:
- Boarding passes, terminal and gate details, boarding information, and baggage belt updates
- Real-time travel alerts and contextual assistance
- Suggestions on when to leave for the airport based on live traffic conditions
- Personalised content suggestions, including recommendations on what to watch, eat, or explore during the journey
- Assistance covering every stage from planning and packing to boarding and arrival
Introducing Agentic Travel Flows
ixigo is introducing agentic travel experiences where AI agents perform critical travel tasks autonomously in the background. The table below outlines the key agentic capabilities introduced:
| Agentic Feature: | Details |
|---|---|
| Boarding Pass Delivery: | Sent directly to travellers on WhatsApp; option to add to Apple Wallet and Google Wallet; shareable with Digi Yatra |
| Dynamic Wallet Updates: | Boarding passes updated in real time for changes to flight timings or gate information |
| Hotel Coordination: | AI agents coordinate with hotels ahead of check-in to verify room readiness |
| Flight Monitoring: | Monitors flight schedules in real time, alerts users to delays or schedule changes |
| Refund Management: | Helps manage refund flows in case of cancellations |
| User Control: | Many features are permission-based and opt-in |
A Completely Reimagined ixigo Experience
The new homepage is hyper-personalised and dynamically adapts to each user's travel history, intent, and stage in the travel journey. The app also introduces an entirely new visual identity and interface, including a sleek new dark mode experience.
Speaking on the launch, Rajnish Kumar, Group Co-CEO, and Aloke Bajpai, Group CEO, ixigo, said, "Over the last two decades, ixigo has focused on building products that reduce anxiety and bring peace of mind to travellers. With the new AI-native version of our app, we are reimagining travel as a conversational, intuitive and deeply personalised experience powered by AI. The new ixigo app has been rebuilt from the ground up as an AI-native travel platform — not by adding AI in patches, but by integrating it seamlessly across the entire experience. By combining frontier AI capabilities with two decades of travel intelligence, real-time data and deep customer understanding, we are reimagining what a travel app can truly become in the AI era. Our vision with this reinvention was to create an actionable playbook for how AI-native reinvention can be done in a complex, real-world category like travel."
Launched in 2007 by Aloke Bajpai and Rajnish Kumar, le travenues technology (ixigo) is one of India's leading AI-based travel platforms for planning, booking, and managing trips across trains, flights, buses, and hotels. The ixigo, ConfirmTkt, and AbhiBus apps allow travellers to book train tickets, flight tickets, bus tickets, hotels, and cabs. With over 54 crore Annual Active Users in Fiscal 2025, ixigo is the leading OTA for Next Billion Users in India.
Historical Stock Returns for Le Travenues Technology (IXIGO)
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.36% | -2.18% | -1.75% | -40.23% | -1.20% | -10.41% |
How will ixigo's AI-native app impact its market share against established competitors like MakeMyTrip and Cleartrip, particularly in attracting premium urban travelers?
Could TARA's agentic capabilities, such as autonomous hotel coordination and refund management, expose ixigo to increased liability or regulatory scrutiny around AI-driven consumer transactions in India?
Will ixigo's AI-native rebuild accelerate consolidation in India's OTA sector, potentially pressuring smaller players to seek partnerships or acquisitions?
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