ITC Hotels buys Zuri resort for Rs 205 crore
ITC Hotels Limited has signed agreements to acquire 100% of Zuri Hotels and Resorts Private Limited for an enterprise value of Rs. 205 crores. The transaction includes The Zuri Kumarakom resort, a 72-key property in Kerala, which will be rebranded and renovated under the ITC Hotels brand.

*this image is generated using AI for illustrative purposes only.
ITC Hotels Limited announced on 15th May, 2026, that it has signed definitive agreements to acquire 100% of the share capital of Zuri Hotels and Resorts Private Limited (ZHRPL). The acquisition, approved by the Board of Directors, involves an enterprise value of Rs. 205 crores on a debt-free and cash-free basis, subject to customary adjustments. The transaction is expected to be consummated over the next few days and is neither a related party transaction nor does it require any governmental or regulatory approvals.
Acquisition Details
The deal enables ITC Hotels to expand its luxury portfolio in a strategic, high-growth leisure destination, establishing its first owned resort in Kerala. The target entity owns 'The Zuri Kumarakom, Kerala Resort & Spa', a 72-key resort spread over 18 acres along the banks of Vembanad Lake. The property includes 38 villas and cottages, multiple dining venues, and approximately 20,000 sq.ft. of spa and wellness facilities.
| Parameter | Details |
|---|---|
| Target Entity | Zuri Hotels and Resorts Private Limited (ZHRPL) |
| Stake Acquired | 100% of share capital |
| Enterprise Value | Rs. 205 crores |
| Location | Kumarakom, Kerala |
| Resort Size | 72 keys (38 villas and cottages) |
| Land Area | 18 acres |
| Mode of Payment | Cash |
Strategic Rationale
The acquisition is intended to strengthen ITC Hotels' presence in the leisure segment. Post extensive renovation, the resort will be rebranded under the "ITC Hotels" brand, drawing inspiration from the region's traditional architectural designs. The company expects the stabilized revenue of the resort to be close to 3x of current levels, making the acquisition margin accretive to its portfolio. The resort's audited turnover for the financial year 2025-26 stood at Rs. 21.91 crores.
Source: None/Company/INE379A01028/304259e2-cbdb-49e5-9104-c38c093b527d.pdf
Historical Stock Returns for ITC Hotels
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.08% | -6.44% | +0.64% | -25.67% | -23.01% | -9.53% |
How long will the renovation and rebranding process take, and what capital expenditure is ITC Hotels planning to invest beyond the ₹205 crore acquisition cost to achieve the targeted 3x revenue stabilization?
Given ITC Hotels' entry into Kerala with this acquisition, are there plans to expand further into other underrepresented leisure destinations in South India through similar acquisitions or management contracts?
How will ITC Hotels' Club ITC loyalty program and distribution network realistically compete with established luxury players like Taj and Oberoi who already have a strong presence in Kerala's backwater tourism segment?


































