Hindustan Media Ventures Limited Announces Rs. 9.34 Crore Investment in KSKT Agromart Private Limited
Hindustan Media Ventures Limited has signed an investment agreement on March 20, 2026, to invest up to Rs. 9.34 Crore in KSKT Agromart Private Limited through equity shares and compulsory convertible preference shares. KSKT operates the "Kaze Living" organic grocery and dairy marketplace and has shown impressive growth with turnover rising from Rs. 1.17 Crore in FY 2022-23 to Rs. 12.99 Crore in FY 2024-25. The cash-based investment aims to generate future capital returns while leveraging HMVL's media assets, with completion expected by April 2026.

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Hindustan Media Ventures Limited has announced a strategic investment agreement worth Rs. 9.34 Crore in KSKT Agromart Private Limited, marking the company's entry into the organic grocery and dairy marketplace sector. The agreement was executed on March 20, 2026, at 6:00 p.m., as disclosed under Regulation 30 of SEBI LODR regulations.
Investment Structure and Details
The investment will be made through subscription to equity shares and convertible equity linked instruments, specifically compulsory convertible preference shares of KSKT Agromart Private Limited. The transaction is structured as a cash consideration deal, with completion targeted for April 2026.
| Investment Parameter: | Details |
|---|---|
| Investment Amount: | Up to Rs. 9.34 Crore |
| Investment Mode: | Equity shares/Compulsory convertible preference shares |
| Consideration Type: | Cash |
| Completion Timeline: | April 2026 |
| Regulatory Approvals: | Not required |
Target Company Profile
KSKT Agromart Private Limited, incorporated on October 16, 2020, in Mumbai, operates the "Kaze Living" platform, which serves as a marketplace for healthier food alternatives in the organic grocery and dairy segment. The company has demonstrated substantial growth trajectory over the past three years.
Financial Performance Overview
| Financial Year: | Turnover |
|---|---|
| FY 2024-25: | Rs. 12.99 Crore |
| FY 2023-24: | Rs. 5.45 Crore |
| FY 2022-23: | Rs. 1.17 Crore |
The target company's turnover has shown remarkable growth, increasing from Rs. 1.17 Crore in FY 2022-23 to Rs. 12.99 Crore in FY 2024-25, representing significant business expansion in the organic food marketplace sector.
Strategic Rationale
The investment is being made in the fast-growing target company with the primary objective of generating capital returns in the future. Hindustan Media Ventures Limited aims to leverage its existing media assets to support this investment strategy. The transaction does not fall under related party transactions, and no promoter or group companies have any interest in the entity being acquired.
Shareholding and Control
The percentage of shareholding and control to be acquired will be determined at the time of conversion of the convertible equity linked instruments. This structure provides flexibility in the investment approach while allowing for potential future participation in the company's growth.
Historical Stock Returns for Hindustan Media Ventures
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.68% | +1.20% | -12.24% | -26.67% | -27.61% | -2.89% |
How will Hindustan Media Ventures leverage its media assets to accelerate KSKT Agromart's growth in the competitive organic food marketplace?
What impact could this diversification into organic grocery retail have on Hindustan Media Ventures' overall revenue mix and valuation?
Will KSKT Agromart's rapid growth trajectory be sustainable as the organic food market becomes increasingly crowded with established players?


































