Greaves Electric Mobility Launches New Magnus Neo Electric Scooter with Enhanced Comfort Features
Greaves Electric Mobility launched the Magnus Neo electric scooter on 24th April 2026, featuring enhanced comfort and lighter construction. The scooter offers a seat height of 777 mm, kerb weight of 103 kg, and advanced LFP battery technology with up to 10 years battery life. Priced starting at Rs. 86,999/-, the Magnus Neo is available in four colour variants and builds on the platform's proven reliability, including its national record for longest journey covering over 2,300+ kms.

*this image is generated using AI for illustrative purposes only.
Greaves Cotton Limited's subsidiary, Greaves Electric Mobility, has launched the new Magnus Neo electric scooter under its Ampere brand on 24th April 2026. The latest variant strengthens the company's Magnus portfolio with a focus on enhanced comfort, lighter construction, and improved handling for urban mobility needs.
Product Features and Specifications
The Magnus Neo has been designed with rider comfort and ease of use as primary considerations. The scooter incorporates several ergonomic enhancements aimed at improving the overall riding experience for daily commutes and extended usage.
| Feature | Specification |
|---|---|
| Seat Height | 777 mm |
| Kerb Weight | 103 kg |
| Rear Tyre Size | 10 inch |
| Starting Price | Rs. 86,999/- |
| Colour Options | Mystic Mauve, Butter Yellow, Ocean Blue, Matcha Green |
The lightweight construction enables easier manoeuvrability, while the 10 inch rear tyre provides better control and balance, particularly suited for city riding conditions. The lower seat height of 777 mm and reduced kerb weight of 103 kg offer better ground reach and easier handling, especially beneficial in stop-and-go traffic scenarios.
Advanced Battery Technology
The Magnus Neo platform is powered by advanced LFP battery technology, which offers enhanced durability and safety features. The battery technology provides 2x extra battery life cycle, extending the battery life up to 10 years. The battery system has been tested across varied temperatures from -40°C to 60°C, ensuring reliable performance across different environmental conditions.
Management Commentary
Vikas Singh, Managing Director of Greaves Electric Mobility, commented on the launch: "Comfort and ease of rideability remain central to our product philosophy, whether for short daily commutes or longer journeys. The new Magnus Neo has been developed as a lighter, more comfortable, and easier-to-handle family scooter, designed for Indian road conditions and everyday use. With this launch, we aim to make electric mobility more practical and accessible for a wider set of riders, while addressing real, on-ground riding needs."
Proven Platform Performance
The Magnus Neo builds on the established Magnus platform, which has demonstrated its reliability and durability through various achievements. The Ampere Magnus Neo holds the national record for the "Longest Journey by a City-Speed Family Electric Scooter," covering over 2,300+ kms from Bengaluru to Delhi. The platform features a strong dual-frame chassis and perfectly tuned brakes, ensuring stable and confident performance for everyday mobility requirements.
Company Background
Greaves Electric Mobility Limited operates as the electric mobility business unit of Greaves Cotton Limited, with over 17 years of experience in designing and manufacturing electric vehicles. The company serves both electric 2-wheeler and 3-wheeler segments through three manufacturing plants located in Hyderabad, Noida, and Ranipet, supported by 400 dealer touchpoints across India. GEML holds 8 India Book of Records titles, reflecting its focus on technology and design-led innovative mobility solutions.
Historical Stock Returns for Greaves Cotton
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -3.00% | -2.11% | +20.94% | -24.79% | -24.54% | +21.95% |
How will the Magnus Neo's pricing strategy at Rs. 86,999 impact Greaves Electric Mobility's market share against competitors like Ola Electric and TVS iQube?
What are Greaves Electric Mobility's expansion plans for their dealer network beyond the current 400 touchpoints to support the Magnus Neo rollout?
How might the advanced LFP battery technology with 10-year lifespan influence the company's after-sales service model and revenue streams?


































