Google is reducing service fees and introducing new billing options for developers in the United Kingdom starting June 30. The changes address concerns raised by the Competition and Markets Authority (CMA) regarding competition in the digital market. A Registered App Stores program will launch later this year to streamline the installation of apps.

The fee adjustments and billing alternatives are designed to provide more flexibility to developers distributing apps via Google Play in the UK. These modifications follow regulatory scrutiny and aim to ensure a fair operating environment for app creators.

Key Changes for UK Developers

The updates specifically target the fee structure and payment processing methods available to developers. The initiative is part of a broader set of updates Google is implementing across Europe.

Registered App Stores Program

In addition to the fee and billing updates, Google announced the upcoming launch of a Registered App Stores program. This program, scheduled for later this year, focuses on streamlining the process of app installations. It aims to facilitate easier access to apps from various sources on Android devices.

Google has postponed the launch of its Gemini 3.5 Pro AI model to July 2026 as it finalizes adjustments to the new frontier model. The delay is intended to allow the company to refine the technology before its public release.

Strategic Adjustments

The decision to push back the launch reflects Google's focus on optimizing the model's capabilities. By extending the development timeline, the company aims to address potential issues and enhance the overall performance of the AI system.

Market Implications

This move positions Google to ensure a competitive edge in the rapidly evolving AI sector. The additional time will be used to fine-tune the model's features, ensuring it meets the high standards expected of a frontier AI model.