Godrej Consumer Products inagurates first phase of Indonesia plant
- Godrej Consumer Products inaugurated the first phase of its new manufacturing facility in Kendal, Indonesia
- The project involves an investment of IDR 500 billion (approx. INR 250 crore)
- The new plant will expand home and personal care capacity by approximately 15%
- Current capacity utilization stands at 75-80%, with the expansion aiming to meet rising regional demand
- The facility focuses on Household Insecticides and serves as a platform for regional exports

*this image is generated using AI for illustrative purposes only.
Godrej Consumer Products has inaugurated the first phase of its new manufacturing facility in Kendal, Indonesia. The project represents an IDR 500 billion (approx. INR 250 crore) investment to strengthen local production capacity.
Facility details and strategic intent
The new plant is located in the Kendal Special Economic Zone and marks a significant expansion for Godrej Consumer Products Indonesia (GCPI). The following table outlines the key parameters of the newly launched facility:
| Parameter | Details |
|---|---|
| Company | Godrej Consumer Products |
| Facility location | Kendal, Indonesia |
| Investment | IDR 500 billion (approx. INR 250 crore) |
| Phase | First phase inauguration |
| Site area | 2.5 hectares (of 5.5 hectare total site) |
| Product focus | Household Insecticides |
The first phase has been developed across 2.5 hectares of GCPI's 5.5 hectare site and is dedicated to Household Insecticides. This expansion addresses current capacity utilization of 75-80%, positioning the company to meet rising regional demand. Aasif Malbari, Managing Director & CEO, stated that the investment will expand home and personal care categories capacity by approximately 15%.
Operational capabilities and growth
Built in just over a year, the Kendal facility incorporates technology and data into its operations from the start. Rajesh Sethuraman, Business Head for Indonesia, noted that this design enables better visibility and faster decision-making, allowing the company to turn consumer insight into innovation at scale.
The investment builds on GCPI's presence in Indonesia since 2010. Since then, the business has grown 4.5 times, with brands including HIT, Stella, Mitu and NYU reaching approximately 1 in 4 Indonesian households. The facility is also intended to serve as a platform for exports around the region.
Sustainability and inclusion goals
Beyond manufacturing capacity, the project emphasizes responsible operations and social inclusion. Vaibhav Ram, Global Head of Human Resources, highlighted an ambition for women to represent 50% of the workforce, alongside opportunities for persons with disabilities. The facility integrates resource efficiency, energy visibility, biodiversity, and waste management practices into its design.
Historical Stock Returns for Godrej Consumer Products
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +4.24% | +0.52% | -0.63% | -12.29% | -24.06% | -16.27% |
How will the new Kendal facility's export capabilities impact Godrej Consumer Products' revenue mix from non-Indonesian markets?
What specific competitive responses are anticipated from other FMCG giants operating in the Southeast Asian household insecticide segment?
How might the integration of data-driven operations at the Kendal plant influence Godrej's speed-to-market for new product innovations?


































