Godrej Agrovet Appoints Vivek Shah as Head - Sales Development
Godrej Agrovet Limited's Board of Directors approved the appointment of Vivek Shah as Head - Sales Development, effective April 10, 2026, following recommendation from the Nomination and Remuneration Committee. Shah brings nearly two decades of FMCG experience, including his current role at Marico where he led GT turnaround and expanded rural distribution by 40%. His previous 16-year tenure at Britannia involved managing businesses worth up to ₹2,000 crore and leading large teams. At Godrej Agrovet, he will focus on strengthening go-to-market capabilities and driving commercial excellence across businesses.

*this image is generated using AI for illustrative purposes only.
Godrej Agrovet Limited has announced the appointment of Vivek Shah as Head - Sales Development, effective April 10, 2026. The Board of Directors approved the appointment on March 31, 2026, following a recommendation from the Nomination and Remuneration Committee.
Key Appointment Details
The appointment was formalized under Regulation 30 of the SEBI Listing Obligations and Disclosure Requirements Regulations, 2015. Shah's appointment aligns with the company's Nomination and Remuneration Policy and represents a strategic move to strengthen the organization's commercial capabilities.
| Parameter: | Details |
|---|---|
| Position: | Head - Sales Development |
| Effective Date: | April 10, 2026 |
| Approval Date: | March 31, 2026 |
| Approval Authority: | Board of Directors |
| Recommendation: | Nomination and Remuneration Committee |
Professional Background and Experience
Vivek Shah brings close to two decades of experience in driving growth, leading business turnarounds, and building scalable go-to-market ecosystems across FMCG businesses in India and international markets.
Current Role at Marico
In his role at Marico as Head – Sales Transformation (India & International), Shah has led several enterprise-wide initiatives:
- Drove GT turnaround from de-growth to sustained growth
- Expanded rural distribution by 40% through stockist additions
- Led multi-market transformation including Vietnam
- Scaled e-commerce operations
- Embedded data-led decision-making to improve commercial productivity
Britannia Experience
Prior to Marico, Shah spent over 16 years at Britannia in senior leadership roles across sales, trade marketing, and brand management. His achievements at Britannia include:
- Managed large turnover businesses up to ₹2,000 crore
- Led teams of 200+ members
- Delivered market share gains and distribution expansion
- Led sustained business turnarounds
- Managed pan-India trade strategy and digitisation initiatives
Educational Qualifications
Shah holds strong academic credentials with an MMS from JBIMS, Mumbai and a B.Com from HR College, providing him with a solid foundation in business management and commerce.
Strategic Focus at Godrej Agrovet
At Godrej Agrovet Limited, Shah will focus on strengthening go-to-market capabilities and driving commercial excellence across businesses. His extensive experience in FMCG sector turnarounds and distribution expansion aligns with the company's growth objectives in the agribusiness sector.
Historical Stock Returns for Godrej Agrovet
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.25% | +1.65% | -11.02% | -18.06% | -24.21% | +9.98% |
What specific growth targets is Godrej Agrovet likely setting for its sales development initiatives under Shah's leadership?
How might Shah's FMCG turnaround expertise translate to addressing current challenges in Godrej Agrovet's agribusiness segments?
Will Godrej Agrovet expand its rural distribution network significantly, given Shah's proven track record of 40% rural expansion at Marico?


































