Ferrari has refuted claims that access to its limited edition models is conditional upon the purchase of its upcoming Luce electric vehicle (EV). The luxury automaker addressed these allegations on June 22, 2026, stating that no such purchase requirement exists for customers seeking its exclusive vehicles.

The clarification comes amid reports suggesting a link between the acquisition of the Luce EV and eligibility for Ferrari's high-demand, limited-run cars. Ferrari emphasized that its sales policies remain independent, ensuring that customers are not compelled to buy one model to secure another.

Luce EV and Limited Edition Models

The Luce EV represents Ferrari's strategic expansion into the electric vehicle segment. However, the company has confirmed that this launch operates separately from its limited edition series, which are typically reserved for top clients and collectors.

Ferrari's denial aims to maintain transparency and trust with its customer base, ensuring that the acquisition of its limited edition models remains based on established criteria rather than additional purchase mandates.

Ferrari N.V. has appointed Massimiliano Di Silvestre as its new Chief Marketing & Commercial Officer, effective July 1, 2026. Di Silvestre will join Ferrari’s Leadership Team and report directly to Chief Executive Officer Benedetto Vigna. The leadership change aims to leverage Di Silvestre's extensive international experience to guide the company into its next phase of growth.

Massimiliano Di Silvestre succeeds Enrico Galliera, who is departing after more than sixteen years at Ferrari. Galliera’s decision to leave was shared with the company some time ago. Benedetto Vigna expressed gratitude for Galliera’s contribution, noting his significant role in the company’s growth and the strengthening of the Ferrari brand worldwide.

Di Silvestre brings over twenty years of leadership experience in the premium and luxury automotive sector. Before joining Ferrari, he served as President and CEO of BMW Group Italy, one of the group’s most important markets globally. His expertise includes managing complex organizations, driving commercial development, and leading business transformation across international markets.

Key Leadership Changes

Benedetto Vigna highlighted that Di Silvestre’s international experience and leadership will be an important asset for the company. The appointment marks a strategic move to bolster Ferrari’s commercial and marketing capabilities as it continues to expand its global presence.