Ferrari appoints Di Silvestre as Chief Marketing & Commercial Officer
Ferrari N.V. has appointed Massimiliano Di Silvestre as Chief Marketing & Commercial Officer, effective July 1, 2026, succeeding Enrico Galliera. Di Silvestre, formerly President and CEO of BMW Group Italy, brings over twenty years of experience in the premium and luxury automotive sector. CEO Benedetto Vigna emphasized Di Silvestre's leadership as a key asset for Ferrari's future growth.

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Ferrari N.V. has appointed Massimiliano Di Silvestre as its new Chief Marketing & Commercial Officer, effective July 1, 2026. Di Silvestre will join Ferrari’s Leadership Team and report directly to Chief Executive Officer Benedetto Vigna. The leadership change aims to leverage Di Silvestre's extensive international experience to guide the company into its next phase of growth.
Massimiliano Di Silvestre succeeds Enrico Galliera, who is departing after more than sixteen years at Ferrari. Galliera’s decision to leave was shared with the company some time ago. Benedetto Vigna expressed gratitude for Galliera’s contribution, noting his significant role in the company’s growth and the strengthening of the Ferrari brand worldwide.
Di Silvestre brings over twenty years of leadership experience in the premium and luxury automotive sector. Before joining Ferrari, he served as President and CEO of BMW Group Italy, one of the group’s most important markets globally. His expertise includes managing complex organizations, driving commercial development, and leading business transformation across international markets.
Key Leadership Changes
| Role | Appointee | Effective Date | Predecessor |
|---|---|---|---|
| Chief Marketing & Commercial Officer | Massimiliano Di Silvestre | July 1, 2026 | Enrico Galliera |
Benedetto Vigna highlighted that Di Silvestre’s international experience and leadership will be an important asset for the company. The appointment marks a strategic move to bolster Ferrari’s commercial and marketing capabilities as it continues to expand its global presence.
How will Di Silvestre's background at BMW influence Ferrari's marketing strategy in the electric vehicle transition?
What specific commercial targets or growth regions will Di Silvestre prioritize upon assuming the role?
How might this leadership shift affect Ferrari's brand positioning in the competitive luxury automotive market?
























