Encore announced a $100 million capital commitment for 2026 to expand new products and innovations designed to elevate live corporate event experiences. The investment focuses on digital and AI-driven tools, upgraded production solutions, and expanded immersive solutions to meet the rising demand for authentic, in-person engagement. Several products are available now across U.S. markets, with additional expansion planned across Encore's global network.

Digital and AI-Driven Innovations

Encore is expanding digital tools to make event planning more visual, intuitive, and collaborative. The Event Solutions Explorer allows customers to visualize and select solutions using immersive 360° room views and floorplans. Additionally, new Display, Lighting, Scenic & Décor Solution Lookbooks, along with 3D renderings, support faster decision-making.

AI-driven tools are being integrated to enhance content creation and accessibility. Key offerings include:

• Speaker Spotlight Bumpers: AI-enhanced professional introductions for speakers.
• Cinematic Brand Intro Videos: High-impact brand storytelling formats.
• AI-Powered Captioning: Real-time transcription, translation, and summaries integrated with video systems.

Immersive Experiences and Audio Upgrades

The company is enabling multi-sensory event environments through advancements in display, lighting, and scenic solutions. The LED display portfolio now ranges from portable meeting room displays to large format walls, providing enhancements in brightness and resolution. Expanded lighting and scenic capabilities include projection mapping and smart wireless LED solutions.

Encore is also implementing significant audio upgrades. This includes standardizing smart column speakers for small to midsize spaces to replace traditional tripod-mounted speakers, offering clearer sound and faster setup. The company is expanding high-value audio bundles, such as Encore Music, to provide curated background music solutions.

Strategic Focus

"Encore continues to evolve the customer experience and stay ahead of the curve to meet their expectations," said Darius Vaskelis, Chief Product & Digital Officer at Encore. "As demand for consistent event experiences continues to rise, our focus is partnering with our customers by providing product innovations to support deeper engagement with attendees while helping control costs."

Backed by a global network of 13,000 technical experts, these innovations aim to deliver consistent execution at scale. The 2026 product roadmap is designed to provide planners with more creative freedom and confidence in execution across all price points.