Comfort Fincap Limited, a BSE-listed Non-Banking Financial Company (NBFC), formally announced the launch of its Consumer Durable Loan product — branded as Easy Mobile Financing — on May 07, 2026, pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The disclosure was submitted to BSE Limited and signed by Director Ankur Agrawal (DIN: 06408167). The product enables customers to purchase smartphones through a fully digital, hassle-free financing journey, with loan approvals delivered in as little as five minutes.

New Product Launch: Easy Mobile Financing

Comfort Fincap has introduced Easy Mobile Financing under the Financial Services category, catering exclusively to the domestic market in India. The product is being rolled out across Gujarat and Rajasthan, targeting retail consumers seeking accessible smartphone financing. Alongside the product, the company has launched a dedicated digital platform designed to facilitate loan processing, with the stated aim of enhancing customer convenience and ensuring a smoother, more efficient experience for both customers and merchant partners.

The key details of the product launch, as disclosed under Regulation 30 of the SEBI Listing Regulations, are summarised below:

Market Opportunity

The launch aligns with a compelling market opportunity in India's smartphone financing segment. India currently ships approximately 150 to 170 million smartphones annually, with an average selling price of ₹12,000 to ₹15,000, placing the total addressable market at approximately ₹2.0 to ₹2.5 lakh crore per year. Smartphones alone constitute 40 to 50 per cent of the overall consumer durable financing market in India, making them the single largest and most strategically valuable category for new entrants in the consumer lending space.

Leadership and Merchant Perspective

Commenting on the launch, Ankur Agrawal, Chairperson, stated: "For years, we've helped businesses and promoters access capital. With Easy Mobile Financing, we're bringing that same trust and efficiency directly to the hands of everyday consumers. A smartphone today is not a luxury, it's a gateway to employment, education, and opportunity. Making it accessible through a five-minute loan approval, without the paperwork maze, is exactly the kind of impact we want Comfort Fincap to be known for."

A merchant from the pilot network also shared their experience: "This is the clearest loan process I have seen at a point-of-sale. My staff can onboard a customer independently, without waiting for a relationship manager or filling multiple forms. The customer understands the terms right away — no confusion, no delays. It's good for them and good for my business."

Strategic Alignment and How It Works

Traditionally focused on B2B financial products — including Promoter Funding, Loan against Shares, and Supply Chain Financing — Comfort Fincap is now expanding its portfolio into the retail consumer lending space. The Easy Mobile Financing journey is entirely digital and designed for speed. Merchant onboarding is completed through a streamlined digital portal requiring no physical paperwork. Once live, merchants can process customer loan applications directly at the point of sale using a DIY interface that guides them through each step with clear instructions, and customer eligibility is verified digitally with approvals confirmed within five minutes.

The Consumer Durable Loan product, along with its digital platform, is now operational. Stakeholders with queries may contact the company at care@comfortfincap.com or info@comfortfincap.com . The disclosure is also available on the company's website at www.comfortfincap.com . Comfort Fincap Limited is registered at 22, Block B, Camac Street, Behind Pantaloons, Kolkata, West Bengal – 700016, with its corporate office at A-301, Hetal Arch, S.V. Road, Opp. Natraj Market, Malad (West), Mumbai – 400064.

Comfort fincap Limited has received listing approval from BSE Limited for 25,00,000 equity shares issued on preferential basis pursuant to conversion of warrants. The approval was granted vide letter bearing Reference No. LOD/PREF/RB/FIP/92/2026-27 dated April 17, 2026, under Regulation 30 of the SEBI (Listing Obligation and Disclosure Requirements) Regulations, 2015.

Share Issue Details

The approved equity shares have a face value of ₹2 each and were issued at a premium of ₹7 each, resulting in an issue price of ₹9 per share. The shares were allotted to both Promoter and Non-Promoters on preferential basis following the conversion of warrants.

Regulatory Compliance

The preferential allotment and subsequent listing approval were executed in compliance with Regulation 30 of the SEBI (Listing Obligation and Disclosure Requirements) Regulations, 2015. The newly allotted equity shares will rank pari-passu with existing equity shares of the company in all respects, ensuring equal rights for all shareholders.

The company's shares are listed on BSE under scrip code 535267. Comfort Fincap Limited has its registered office at 22, Block B, Camac Street, Kolkata, and corporate office at A-301, Hetal Arch, S.V. Road, Malad (West), Mumbai.

Company Information

Comfort Fincap Limited is a financial services company with CIN L65923WB1982PLC035441. The intimation regarding the listing approval was signed by Ankur Agarwal, Director (DIN: 06408167), on behalf of the company.