CESC signs 49.5 MW wind PPA with Prism Johnson for ₹40 crore equity stake
- CESC subsidiary Purvah Green Power signs first commercial and industrial (C&I) power purchase agreement with Prism Johnson
- Prism Johnson to invest up to ₹40 crore for a 26.5% equity stake in Kus Renewable Private Limited
- The 49.5 MW wind project in Madhya Pradesh will supply power to Prism Johnson's cement facility for 25 years
- Scheduled commercial operation date is set for January 25, 2028, with investment completion targeted by October 31, 2027
- Deal qualifies as group captive under Electricity Rules, 2005, offering surcharge exemptions to the consumer

*this image is generated using AI for illustrative purposes only.
CESC has signed a power purchase agreement with Prism Johnson for a 49.5 MW wind energy project, with Prism Johnson set to invest up to ₹40 crore for a 26.5% ownership stake in Kus Renewable Private Limited.
Deal structure and investment details
Under the agreement, Prism Johnson Limited will acquire a 26.5% stake in Kus Renewable Private Limited by investing up to ₹40 crore. The wind project, rated at 49.5 MW, will supply renewable energy under a long-term arrangement spanning 25 years. The agreement was executed on September 25, 2026, under the captive model.
The key parameters of the transaction are outlined below:
| Parameter | Details |
|---|---|
| Project capacity | 49.5 MW |
| Project entity | Kus Renewable Private Limited |
| Prism Johnson stake | 26.5% |
| Investment by Prism Johnson | Up to ₹40 crore |
| Energy supply duration | 25 years |
| Scheduled commercial operation | January 25, 2028 |
Strategic entry into commercial and industrial segment
The deal marks Purvah Green Power Private Limited, the renewable energy platform of CESC within the RP-Sanjiv Goenka Group, entering the commercial and industrial (C&I) power supply market. Previously focused on utility-contracted portfolios, Purvah now aims to build a renewable platform exceeding 10 GW, with this deal serving as its first C&I agreement.
Prism Johnson will hold 26.5% of the project company, while Purvah retains the remaining 73.5%. The structure qualifies as a group captive arrangement under Rule 3 of the Electricity Rules, 2005, exempting the consumer from cross-subsidy and additional surcharges levied by state distribution companies. This lowers the delivered power cost for Prism Johnson while providing Purvah with a long-term offtaker.
Project specifics and timeline
The wind power plant will be constructed by Kus Renewable Private Limited at Tehsil Alot, District Ratlam, Madhya Pradesh. It will supply energy to Prism Johnson’s cement production facility located in District Satna, Madhya Pradesh. The scheduled commercial operation date is January 25, 2028. Prism Johnson’s investment in equity and redeemable preference shares is expected to be completed tentatively by October 31, 2027, three months prior to the commercial operation date.
Portfolio context and market outlook
Following an August 2026 agreement to acquire a 1.4 GWp operating solar portfolio from ReNew Solar Power for an enterprise value of ₹4,859 crore, Purvah’s contracted capacity stands at 4.8 GWp, with 1.8 GWp operational. The company also has 2.2 GWh of battery storage under implementation. The C&I segment is emerging as a key driver for Indian renewables, with capacity expected to rise from around 40 GW at the end of FY26 to 57 GW by FY28, according to CRISIL Ratings.
Historical Stock Returns for CESC
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.02% | -1.20% | -9.92% | -6.94% | -16.35% | +66.30% |
How will the group captive structure impact Prism Johnson's long-term operating margins compared to traditional grid power procurement?
What specific regulatory or logistical challenges might arise in transmitting wind energy from Ratlam to Satna within the scheduled timeline?
Will CESC's Purvah Green Power secure additional commercial and industrial offtake agreements before the 2028 commercial operation date to de-risk the 10 GW target?


































