Castrol India Limited has unveiled its 'Bike Smooth, Toh Life Smooth' campaign for the recently launched Castrol Activ Full Synthetic range, addressing the rising demand for smoother and more dependable riding experiences among Indian two-wheeler riders. The initiative aims to connect with consumers facing demanding commuting conditions by linking the quality of the ride to the quality of daily life. This move highlights the company's focus on evolving mobility trends and consumer needs in the lubricant sector.

The campaign draws on the insight that modern riders prioritize a hassle-free experience, valuing consistency in their vehicle's performance. Earlier this year, Castrol India expanded its flagship Castrol Activ portfolio with the introduction of Castrol Activ Full Synthetic 5W-30 and 10W-30. These products are designed to deliver 20% enhanced protection across the engine, clutch, and gearbox, supporting the campaign's core message of ensuring a smoother commute for everyday riders.

Kaushik Vedula, Chief Marketing Officer, Castrol India , stated that rider expectations have evolved considerably. He noted that while riders may not always think about the lubricant, they immediately notice the difference when their ride feels smooth. The campaign reflects over 25 years of the brand's evolution alongside Indian riders, utilizing humor and an unusual narrative to make the message engaging and relatable.

Conceptualized by Ogilvy, the campaign film uses a humorous zombie-like character to dramatize the impact of a rough ride. The narrative follows a rider whose movements become stiff as his bike loses smoothness, illustrating how a stuttering bike can negatively affect daily interactions. Ajay Menon, President and Head GCCC, Ogilvy India, explained that the film brings a functional product benefit to life through storytelling, making the invisible impact of engine oil visible and memorable.

The marketing push will be amplified across connected TV, digital platforms, e-commerce channels, and retail touchpoints. It will be supported by Castrol’s extensive dealer and workshop network across India, with a specific focus on driving relevance among first-time users and the next generation of commuter riders.

Castrol India Limited will attend a virtual investor conference organized by Choice Institutional Equities on June 12, 2026. The management interaction is scheduled to begin at 12:00 p.m. IST and will be conducted as a group meet exclusively for investors. This disclosure was made to the stock exchanges on June 8, 2026, under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

The company stated that it will refer to the same presentation that was uploaded with the stock exchanges via a letter dated May 29, 2026. This presentation is available on the official website of Castrol India Limited. The company emphasized that no unpublished price sensitive information would be shared during the meet or calls with analysts or institutional investors.

The schedule for the event is subject to change due to unavoidable circumstances or exigencies. Discussions during the interaction will rely on publicly available documents if required.

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