Carysil Limited has entered into a Celebrity Endorsement Agreement with actor Vijay Singh Deol, popularly known as Bobby Deol, to serve as the brand endorser for its kitchen products. The announcement was made on October 8, 2026, marking a strategic move to reinforce the company's position in the luxury kitchen segment.

The association covers Carysil’s range of quartz kitchen sinks, faucets, BBQ grills, ovens, and coffee machines. The partnership aims to leverage Deol’s cross-generational appeal to enhance brand visibility and connect with Indian households seeking design-led, durable home solutions.

Strategic branding initiative

The endorsement aligns with Carysil’s existing “Men in the Kitchen” platform, which celebrates men who take pride in cooking. By featuring Deol in upcoming campaigns across television, digital, and retail touchpoints, the company intends to position the modern kitchen as a symbol of style and status rather than solely a functional space.

Chirag Parekh, Chairman and Managing Director of Carysil, stated that the choice of ambassador reflects values of quality, trust, and reinvention. Rhea Parekh, Senior VP – International Marketing, noted that Deol’s persona aligns with the brand’s definition of luxury as style and success earned through consistency.

Disclosure details

The agreement was disclosed under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The following key details were provided in the regulatory filing:

Carysil confirmed that the parties involved are not related to the promoter or promoter group, and no special rights such as director appointments or share subscription privileges were granted under this agreement.

About the company

Incorporated in 1987, Carysil is engaged in manufacturing composite quartz sinks, stainless steel sinks, and built-in kitchen appliances. The company operates with technical collaboration from Schock & Co., Germany, and maintains its manufacturing facility in Bhavnagar, Gujarat. It also offers bathroom solutions under the Sternhagen brand.

Carysil Limited has initiated a postal ballot process to secure member approval for the appointment of Prayasvin B. Patel as an independent director. The company issued the notice on September 30, 2026, seeking a special resolution to formalize his tenure for five years.

Patel, currently serving as an additional director since September 22, 2026, requires ratification under SEBI listing regulations. The proposal grants him a term from September 22, 2026, to September 21, 2031, exempting him from retirement by rotation. The board recommends this appointment citing his extensive experience in engineering and manufacturing.

Voting schedule and eligibility

The remote e-voting facility is managed by National Securities Depository Limited (NSDL). Members may cast their votes between 9:00 am on Friday, October 2, 2026, and 5:00 pm on Saturday, October 31, 2026. Only shareholders recorded in the register of members or beneficial owners as of the cut-off date, Friday, September 25, 2026, are eligible to vote.

Voting rights are determined by the paid-up value of shares held on the cut-off date. Physical copies of the notice are not being dispatched; instead, the document is sent electronically to registered email addresses. Results will be announced on or before Monday, November 2, 2026.

Profile of proposed director

Prayasvin B. Patel brings over five decades of experience in the industrial sector. He has led Elecon Engineering Company Limited since 1993, serving as Chairman and Managing Director since 2006. His profile highlights his role in building Asia's largest industrial gear manufacturer and driving international expansion.

Governance and compliance details

The appointment complies with Section 149 of the Companies Act, 2013, and Regulation 17(1C) of the SEBI Listing Regulations. Patel has submitted a declaration confirming his independence and eligibility. He is not related to any existing director or key managerial personnel of the company.

Mr. Punit P. Shah, proprietor of P. C. Shah & Co., has been appointed as the scrutinizer for the ballot. Institutional shareholders must submit relevant board resolutions or authority letters to the scrutinizer or upload them via the NSDL portal. The resolution, if passed, will be deemed effective on the last day of voting.