Bynder, a global provider of AI-powered enterprise Digital Asset Management (DAM), announced significant business growth for the first half of 2026, reporting a 46% year-over-year increase in customer expansion. The Amsterdam-based company attributed this momentum to deepening strategic deployments by existing clients and rising demand for its Content Experiences Omnichannel solution, which grew by 47%. This expansion reflects a broader market shift toward centralized systems that allow brands to manage, govern, and activate content at scale across digital touchpoints.

The financial and operational gains were underpinned by accelerating adoption of Bynder’s artificial intelligence technologies. More than 1,400 customers are now utilizing Bynder AI capabilities, with subscriptions to the Agentic AI Platform increasing three-fold on a quarter-over-quarter basis. Launched in July 2025, the platform enables enterprises to deploy multiple AI Agents to automate end-to-end content workflows while maintaining human-led governance and control. Bob Hickey, Chief Executive Officer at Bynder, stated that the platform’s momentum demonstrates the critical importance of a system of record for creative content in an AI-driven environment.

Key Growth Metrics

Customer success stories underscored the practical impact of these tools. During the third annual Bynder Spotlight Awards, Specsavers, a global optical and audiology retailer, received the 2026 Agentic AI Innovation Award. The retailer uses Bynder AI Agents to automate metadata enrichment and accessibility across its content supply chain, resulting in a 50% reduction in asset upload times and the elimination of metadata errors. These deployments highlight how organizations are achieving higher productivity and return on investment through community-driven best practices.

What the Numbers Show

The divergence between the 46% growth in general customer expansion and the three-fold quarterly surge in Agentic AI subscriptions indicates a rapid maturation of the company’s product mix. While broad adoption remains strong, the disproportionate acceleration in advanced AI features suggests that existing customers are not only expanding their footprint but also upgrading to higher-value, automated workflows. This shift implies that future revenue growth may increasingly be driven by upselling AI capabilities rather than solely acquiring new base-level users.

Product innovation remained a central focus during the period, with Bynder advancing its open and composable platform strategy. The company launched the Bynder Brand Compliance Agent and a new MCP Server designed to integrate AI workflows into broader enterprise technology ecosystems. These updates aim to connect content creation with control and activation, ensuring that both human teams and AI agents access the same approved assets and business rules.

To sustain this trajectory, Bynder expanded its global talent footprint by opening a new product and technology location in Bangalore. This facility will focus on software engineering, platform infrastructure, and developer experience, supporting continued investment in AI-first capabilities. Looking ahead, the company will host Bynder Connect 2026 in Amsterdam from September 9–10, featuring customer-led keynotes and strategy sessions centered on building high-performing, AI-enabled content organizations.

Bynder, a global leader in AI-powered enterprise Digital Asset Management (DAM), today announced the winners of its 2026 Spotlight Awards. The awards recognize global enterprise brands that are unlocking measurable impact by using DAM and AI to enrich, activate, and deliver content at scale. The winners are creating scalable operational models, building real-time content delivery pipelines, and significantly reducing search times by up to 80%, saving thousands of hours annually.

2026 Spotlight Award Winners

The winners across ten award categories were selected for their best-in-class deployments and strategic use of Bynder’s human-led, AI-powered Agents. Richard Heitmann, Chief Marketing Officer at Bynder, stated that these organizations are achieving new levels of productivity and financial return by building a strong foundation and deploying their DAM strategically.

Operational Impact and Efficiency

Several winners demonstrated substantial efficiency gains through automation and AI integration. AdventHealth utilized 12 AI-powered Enrichment Agents to analyze visual content, automatically applying metadata and ADA-compliant alt text, which eliminated an estimated 180 hours of manual work across 10,000+ assets. Similarly, Specsavers cut asset upload times by 50% and eliminated metadata errors using AI Agents to automate enrichment across its content supply chain.

Strategic Deployments and Transformation

Caesars Entertainment made Bynder the operational backbone for its 27 brands and 52 properties. In the past year, the company delivered nearly 4 billion assets via CX Omnichannel, while AI-powered search and automated enrichment saved over 700 user hours and 160 admin hours. Fluidra replaced fragmented systems with a connected content ecosystem, consolidating 180,000+ assets and onboarding 400+ active users in its first year, reducing asset search time by 80%.

Search Excellence and Campaign Impact

Flora Food Group utilized Bynder’s Text-in-Image Search to support a rebrand across 60,000+ assets, reducing search times from 5-10 minutes to seconds. The Royal Horticultural Society used Bynder to support major events like the RHS Chelsea Flower Show, sharing over 750K assets in 2025 while AI-powered searches tripled. Twinings leveraged AI Search to make historical assets discoverable, delivering its 320th anniversary North American campaign with zero additional production spend.

Customer Champions and New Implementations

Nicole DeHaven of Raymour & Flanigan was named Customer Champion of the Year for saving the retailer approximately 400 hours per week via workflow automations. The company grew its asset library from 1,400 to over 1.3M assets. Movado Group, named New Customer of the Year, unified a large portfolio of brands into a single ecosystem, achieving a ~50% reduction in asset search and retrieval times. Søstrene Grene supported a weekly product-drop model with an automated pipeline distributing up to 1,800 assets weekly.