Brandman Retail has entered into a strategic partnership with Skechers India to manage its presence across select online marketplaces. The company has been appointed as an authorized re-seller to handle Skechers’ business on platforms including Amazon, Flipkart, Myntra, Ajio, Tata CLiQ, and Nykaa Fashion. This agreement also extends to select quick-commerce platforms, aiming to enhance the brand's digital footprint in India.

As an authorized online distribution and management partner, Brandman Retail will ensure authentic product availability, controlled pricing, and adherence to Skechers’ global brand guidelines. The Delhi-based distributor will focus on delivering consistent brand representation, optimized merchandising, and improved discoverability across digital channels. The partnership structure is designed to allow for future scalability while maintaining strict alignment with Skechers’ global brand standards.

Arun Malhotra, Director, Brandman Retail, stated that e-commerce remains a key growth driver in India’s retail landscape. He emphasized that the partnership is focused on building a robust and scalable digital ecosystem. This initiative aims to enhance brand visibility and deliver a seamless, consistent consumer experience across various platforms.

Key Platforms Covered

The partnership encompasses several leading e-commerce and quick-commerce channels. The following table details the platforms included in the agreement:

Brandman Retail is a retail operator and distribution partner for global brands including New Balance, Saucony, Anta, Wilson, Rockport, and On Running. The company focuses on an omnichannel retail strategy, brand licensing, and experience-led commerce to bring international lifestyle and sports brands to the Indian market.

Brandman Retail Limited has secured shareholder approval to alter the objects of its issue and the utilisation of proceeds from its Initial Public Offering (IPO). The special resolution was passed via a postal ballot process conducted through remote e-voting, which concluded on May 27, 2026. This approval allows the company to modify the deployment of capital raised during its public offering, a decision that directly impacts the strategic allocation of its financial resources.

The postal ballot process was overseen by Shikha Rai, a Practicing Company Secretary and Partner at M/s Mamta Binani and Associates, who was appointed as the scrutinizer on April 23, 2026. The remote e-voting facility was provided by the National Securities Depository Limited (NSDL). Voting commenced on April 28, 2026, and concluded on May 27, 2026, with the record date set as April 23, 2026. A total of 554 shareholders were eligible to participate in the voting process.

The resolution received overwhelming support from the shareholders, with 100% of the valid votes cast in favour. A total of 14,289,797 votes were polled, representing approximately 77.42% of the total outstanding shares. There were no votes cast against the resolution. The detailed voting pattern across different shareholder categories highlights the broad consensus on the strategic shift.

Voting Breakdown

The scrutinizer's report confirmed that the resolution was passed as a Special Resolution. The company had previously published public notices in the Financial Express and Jansatta on April 28, 2026, to inform shareholders about the completion of the dispatch of postal ballot notices. The results were declared on May 28, 2026, and subsequently submitted to the National Stock Exchange of India Limited.