Bath & Body Works has launched the Reserve Collection, a new home fragrance franchise designed to integrate scent with modern decor. The brand introduced the collection on August 24, 2026, as part of its Consumer First Formula strategy.

The new line features five fragrances developed with world-class perfumers. It includes flameless options and ceramic vessels to position fragrance as a design element in the home.

Product Offerings

The Reserve Collection introduces Fragrance Infused Liquidless Reed Diffusers. These flameless units deliver up to 30 days of scent in customizable ceramic vessels. A 30-ounce four-wick ceramic candle anchors the collection, providing up to 70 hours of fragrance while serving as a decorative centerpiece.

Prices for the full lineup range from $7.95 to $29.95. Each piece arrives in giftable packaging.

Scent Profiles

The collection features five modern pairings that move from warm woody notes to fresh herbal tones:

• Santal + Amber: sandalwood, cashmere, amber
• Sea Salt + Musk: bergamot, sea salt, vetiver
• Lavender + Jasmine: lavender, rosewood, sage
• Vanilla + Tonka: vanilla bean, cedarwood, musk
• Sweet Orange + Agave: citrus, agave, jasmine

Strategic Context

Veronique Gabai-Pinsky, chief brand and product officer at Bath & Body Works, stated the collection reflects the Consumer First Formula. She noted the goal was to create a system where form, function, and scent work together.

"Reserve is scent as design," Gabai-Pinsky said.

The year-round franchise will continue to evolve with holiday additions. Products are available online at bathandbodyworks.com and in stores across the U.S. and Canada. Select items are also available on Amazon.

Bath & Body Works Inc (NYSE: BBWI) announced it plans to report its second quarter 2026 financial results before market open on Wednesday, August 26, 2026. The company will host a conference call at 8:30 am ET during which Daniel Heaf, chief executive officer, and Tom Javitch, interim chief financial officer, will discuss the results and provide a business update.

Supplemental materials will be posted approximately 90 minutes prior to the start of the conference call on the events and presentations page in the Investors section of the company’s website. Investors and analysts interested in participating in the conference call are invited to dial 877-407-9219 (domestic) or 412-652-1274 (international). A telephone replay of the conference call can be accessed by dialing 877-660-6853 (domestic) or 201-612-7415 (international) and entering access code 13761942.

To listen to the audio webcast, investors can visit the events and presentations page in the Investors section of the company’s website. The webcast replay will be available approximately three hours following the live call and archived for 90 days.

Bath & Body Works is a global leader in personal care and home fragrance. The brand’s products are available in multiple forms including fine fragrance mist, body cream, lotion, eau de parfum, body wash, hand soap, sanitizer and more. The brand’s famous 3-wick candles are made with rich, high-quality fragrance oils layered throughout a premium soy wax base, for up to 45 hours of room-filling fragrance.

Consumers can shop Bath & Body Works anytime and anywhere they choose, from welcoming, in-store experiences at more than 1,900 stores in the U.S. and Canada, 550-plus international locations and select Ulta Beauty stores. Online, consumers can visit bathandbodyworks.com, Amazon and Ulta.com.