AWL Agri Business has announced the launch of Fortune Atta with Multigrains, expanding its flour product portfolio to target health-conscious households seeking nutritionally enhanced everyday staples. The company issued a press release announcing this strategic product launch as part of its continued expansion in the value-added foods segment.

Product Specifications and Nutritional Benefits

The new Fortune Atta with Multigrains combines the goodness of eight carefully selected grains, offering a comprehensive nutritional profile for daily consumption:

The product is designed to enable consumers to add multiple health benefits to regular meals such as rotis, without compromising on taste or texture. This gut-friendly variant represents the company's response to growing consumer demand for nutritionally superior alternatives to conventional chakki atta.

Market Strategy and Distribution

Mukesh Mishra, Joint President, Sales & Marketing from AWL Agri Business, commented on the launch: "At Fortune, consumer preferences are always at the heart of everything we do. With Fortune Chakki Fresh Atta already ranked No. 2 in India, we have built a strong foundation of trust and quality in the category. As Indian consumers become increasingly conscious about the nutritional quality of everyday foods, 'Fortune Atta with Multigrains', will help us to bridge the gap between health and habit."

The product launch targets the fast-growing multigrain atta segment, which is witnessing strong growth among urban and semi-urban consumers. This category represents a strategic growth opportunity with higher margins and growing relevance among health-conscious families.

Distribution and Marketing Plan

The company has implemented a comprehensive distribution strategy for the new product:

As part of its integrated launch strategy, the brand will roll out a new digital video commercial (DVC), supported by social media amplification and influencer collaborations across health and food creators. The campaign aims to drive awareness, encourage trials and build repeat consumption while positioning Fortune Atta with Multigrains as a credible choice in the premium value-added flour segment.

Strategic Portfolio Enhancement

This launch follows the successful foray into the premium flour market with Fortune Premium Sharbati Atta, demonstrating AWL Agri Business's commitment to product innovation and market expansion. The multigrain variant strengthens the company's position in the competitive flour market segment and reinforces Fortune's commitment to delivering trusted, high-quality food solutions that combine nutrition, taste and everyday convenience.

AWL Agri Business Limited (formerly Adani Wilmar Limited) has announced that its subsidiary AWL Edible Oils and Foods Private Limited has received approval for strike-off from the Ministry of Corporate Affairs. The approval was granted on March 23, 2026, following an application filed by the subsidiary on January 27, 2026.

Strike-Off Approval Details

The company disclosed that the Ministry of Corporate Affairs approved the strike-off application on March 23, 2026, with the communication received by the subsidiary on the same day via email. This development follows the initial application filed with the Registrar of Companies (ROC) on January 27, 2026.

Financial Position of Subsidiary

As at March 31, 2025, AWL Edible Oils and Foods Private Limited maintained minimal operations with specific financial metrics disclosed by the parent company.

Regulatory Compliance

The disclosure has been made pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company referenced its earlier communication dated January 27, 2026, and complied with SEBI Circular SEBI/HO/CFD/-PoD-1/P/CIR/2023/123 dated July 13, 2023.

Corporate Structure Impact

With the strike-off approval, AWL Edible Oils and Foods Private Limited stands dissolved effective March 23, 2026. The subsidiary's name has been struck off from the Register of Companies, formally concluding its corporate existence. The transaction does not involve any sale consideration, buyer details, or related party transactions as this represents a regulatory strike-off rather than a commercial disposal.