Avio Smart Market Stack Limited has officially announced a strategic partnership with Kissan Agri Mall Private Limited through a Memorandum of Understanding (MoU) filed under Regulation 30 of SEBI (LODR) Regulations, 2015. The partnership, announced on March 19th, 2026, aims to strengthen the retail agri ecosystem under Project AVIO Agritech.

Partnership Framework

The collaboration brings together ASMS's extensive rural distribution network and digital infrastructure with Kissan Agri Mall's strong on-ground presence in agri-input retail and farmer engagement. The partnership focuses on building a scalable "phygital" platform that integrates agri-input distribution, advisory services, output market linkages, and post-harvest infrastructure.

Strategic Collaboration Areas

Under this MoU, both companies will explore multiple opportunities across the agricultural value chain. The collaboration encompasses technology-enabled farmer onboarding and engagement, expansion of agri-input retail and advisory services, development of structured output linkages and export facilitation, and strengthening of supply chain and warehousing infrastructure. Additionally, the partnership will focus on integration of financial inclusion and embedded agri-financing solutions, private label development, franchise-led expansion into new geographies, and advancement of climate-smart agriculture and sustainability initiatives.

Leadership Perspectives

Commenting on the collaboration, N. Vidhya Sagar Reddy, Managing Director of ASMS, stated that "Project AVIO Agritech is focused on building collaborative ecosystems that integrate technology, finance, and operational capabilities to support farmers and rural enterprises. This partnership with Kissan Agri Mall strengthens our ability to deliver scalable and impactful agri solutions."

Dr. Raja Krishna Murthy Morla, Head – Agri Tech Business at ASMS, emphasized that "This MoU with Kissan Agri Mall marks a significant step under Project AVIO Agritech to build a digitally integrated business with multi brand agri-inputs, output market linkages, and financially integrated physical and digital agricultural ecosystem."

Market Impact and Implementation

The partnership is expected to enhance last-mile agri-retail penetration, improve supply chain efficiencies, and enable more structured market access for farmers across multiple regions. The MoU establishes a framework for collaboration without creating binding obligations between the parties, with specific initiatives to be implemented through subsequent definitive agreements. This strategic alliance positions both companies to leverage their respective strengths in addressing the evolving needs of India's agricultural sector through technology-driven solutions.

Avio Smart Market Stack has entered into a strategic agreement with Agrosperity to develop a comprehensive digital agriculture ecosystem under Project Avio Agritech. The partnership emphasizes joint efforts across agriculture, financing, and supply chain integration to modernize farming practices through technology.

Expanded Partnership Framework

The agreement between Avio Smart Market Stack and Agrosperity establishes a multi-faceted collaboration that extends beyond traditional digital agriculture initiatives. The partnership now encompasses three key areas: agriculture technology, financing solutions, and supply chain integration, creating a holistic approach to agricultural modernization.

Project Avio Agritech: Comprehensive Ecosystem Development

Project Avio Agritech serves as the umbrella initiative for this expanded collaboration, aiming to create an integrated digital agriculture ecosystem. The project's scope now includes financing solutions and supply chain optimization alongside traditional agricultural technology implementation, providing farmers with end-to-end support.

Multi-Dimensional Approach

The partnership's emphasis on agriculture, financing, and supply chain integration represents a comprehensive strategy to address various challenges in the agricultural sector. This integrated approach aims to provide farmers with technological solutions, access to financing, and streamlined supply chain processes within a single ecosystem.

Strategic Market Positioning

The expanded partnership demonstrates both companies' commitment to creating a complete digital agriculture platform. By combining agriculture technology with financing and supply chain capabilities, the collaboration positions itself to address the full spectrum of modern farming needs and challenges.