Avio Smart Market Stack Limited has entered into a strategic memorandum of understanding with US-based Aquasafra Holdings, Inc. and Waterfield Farms, Inc. to develop technology-driven aquaculture and fisheries ecosystems. The partnership was announced through a regulatory filing under Regulation 30 of SEBI (LODR) Regulations, 2015.

Strategic Partnership Framework

The collaboration brings together ASMS's extensive rural distribution infrastructure spanning over 5,000 villages with Aquasafra's specialized aquaculture expertise backed by over three decades of industry experience. The partnership focuses on building scalable, commercially viable aquaculture models that integrate advanced tilapia genetics with sustainable farming practices.

Technology and Capabilities Integration

Aquasafra has developed specialized capabilities in high-performance tilapia genetics, including hybrid seed stock designed for faster growth cycles, higher survival rates, and resilience across diverse farming conditions. The company's operating model integrates broodstock development, feed optimization, farm design, and production systems along with technical advisory services.

The partnership will explore establishment of regionally adapted hatcheries for high-performance tilapia seed production, deployment of modern aquaculture systems, and integration of aquaponics-based models for climate-resilient agriculture.

Strategic Objectives and Implementation

The collaboration aims to improve productivity, survival rates, and input efficiency across aquaculture operations while enabling new livelihood opportunities in rural and peri-urban markets. Key focus areas include feed optimization partnerships, lake and reservoir stocking programs, and structured capacity-building initiatives for farmers, cooperatives, and agri-entrepreneurs.

Project AVIO Agritech Alignment

The engagement aligns with ASMS's broader strategy under Project AVIO Agritech to expand into high-value sectors including fisheries, water resource management, and climate-linked rural enterprises. Dr. Raja Krishnamurthy M, Head – Agri Tech Business, ASMS, commented that aquaculture represents a significant opportunity to enhance rural incomes and diversify agricultural value chains.

The companies will also explore joint research and innovation initiatives focused on disease resistance, climate-resilient production models, and efficient water management systems, with the objective of creating long-term value across commercial and community-driven fisheries programs.

Avio Smart Market Stack Limited has officially announced a strategic partnership with Kissan Agri Mall Private Limited through a Memorandum of Understanding (MoU) filed under Regulation 30 of SEBI (LODR) Regulations, 2015. The partnership, announced on March 19th, 2026, aims to strengthen the retail agri ecosystem under Project AVIO Agritech.

Partnership Framework

The collaboration brings together ASMS's extensive rural distribution network and digital infrastructure with Kissan Agri Mall's strong on-ground presence in agri-input retail and farmer engagement. The partnership focuses on building a scalable "phygital" platform that integrates agri-input distribution, advisory services, output market linkages, and post-harvest infrastructure.

Strategic Collaboration Areas

Under this MoU, both companies will explore multiple opportunities across the agricultural value chain. The collaboration encompasses technology-enabled farmer onboarding and engagement, expansion of agri-input retail and advisory services, development of structured output linkages and export facilitation, and strengthening of supply chain and warehousing infrastructure. Additionally, the partnership will focus on integration of financial inclusion and embedded agri-financing solutions, private label development, franchise-led expansion into new geographies, and advancement of climate-smart agriculture and sustainability initiatives.

Leadership Perspectives

Commenting on the collaboration, N. Vidhya Sagar Reddy, Managing Director of ASMS, stated that "Project AVIO Agritech is focused on building collaborative ecosystems that integrate technology, finance, and operational capabilities to support farmers and rural enterprises. This partnership with Kissan Agri Mall strengthens our ability to deliver scalable and impactful agri solutions."

Dr. Raja Krishna Murthy Morla, Head – Agri Tech Business at ASMS, emphasized that "This MoU with Kissan Agri Mall marks a significant step under Project AVIO Agritech to build a digitally integrated business with multi brand agri-inputs, output market linkages, and financially integrated physical and digital agricultural ecosystem."

Market Impact and Implementation

The partnership is expected to enhance last-mile agri-retail penetration, improve supply chain efficiencies, and enable more structured market access for farmers across multiple regions. The MoU establishes a framework for collaboration without creating binding obligations between the parties, with specific initiatives to be implemented through subsequent definitive agreements. This strategic alliance positions both companies to leverage their respective strengths in addressing the evolving needs of India's agricultural sector through technology-driven solutions.