Assurant reports $1.43 billion in consumer trade-in value for Q2 2026
- Mobile trade-ins returned $1.43 billion to U.S. consumers in Q2 2026
- Average age of traded-in iPhones surpassed four years for the first time
- Apple Ultra 3 smartwatches averaged $341 in trade-in value
- iPhone 13 and Galaxy S23 Ultra were top traded-in devices

*this image is generated using AI for illustrative purposes only.
Assurant, Inc. (NYSE: AIZ) reported that mobile trade-in programs returned $1.43 billion to U.S. consumers in the second quarter of 2026. The data highlights a structural shift in upgrade behavior as consumers hold onto devices longer to offset rising costs.
Key Metrics from Q2 2026
The company’s Q2 Mobile Trade-In and Upgrade Industry Trends Report revealed significant changes in device lifecycle management:
- Average age of iPhones turned in surpassed four years for the first time.
- iPhone 13 was the top turned-in device overall.
- Galaxy S23 Ultra led Android trade-ins.
- Apple Ultra 3 smartwatches delivered an average trade-in value of $341.
What the Numbers Show
The convergence of record-high trade-in values ($1.43 billion) and extended device retention (average age >4 years) indicates a maturing secondary market. Consumers are not simply delaying upgrades; they are actively leveraging older, high-value devices to subsidize new purchases. This suggests that trade-in programs have transitioned from a peripheral convenience to a core component of consumer affordability strategies, particularly as new device component costs rise.
Market Context
Biju Nair, EVP and President of Global Connected Living at Assurant, noted that component costs continue to pressure new device prices. He emphasized that trade-in timing is critical for consumers seeking to offset these costs. Assurant’s capabilities in repair, logistics, and recommerce allow clients to recover more device value and return quality devices to the market.
Emily Herbert, senior analyst at Counterpoint Research, stated that strong demand for high-quality refurbished smartphones supports healthy trade-in values. She highlighted that trade-ins supply necessary inventory for the refurbished market, benefiting consumers, manufacturers, and the environment by reducing electronic waste.
As replacement cycles lengthen, Assurant continues to support device ownership through protection, repair, and resale services for wireless carriers, retailers, and manufacturers.
How might the extended four-year average device lifecycle impact Apple's and Samsung's future hardware innovation strategies and release cadences?
What are the potential risks to Assurant's recommerce margins if the supply of high-quality refurbished inventory outpaces consumer demand for used devices?
Could the normalization of trade-ins as a core affordability tool pressure OEMs to lower upfront device prices or shift towards subscription-based ownership models?





























