Asgard Alcobev Limited announces strategic manufacturing alliance through subsidiary CMJ Breweries with Brews & Bliss LLP under Regulation 30

2 min read     Updated on 17 Mar 2026, 09:04 PM
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Overview

Asgard Alcobev Limited announced a strategic manufacturing partnership through subsidiary CMJ Breweries Private Limited with Brews & Bliss LLP to produce Golden Eagle beer brands for North-East India. The three-year agreement covers manufacturing of four Golden Eagle variants across eight states and Bhutan, with CMJ providing end-to-end manufacturing services at its Byrnihat facility while Brews & Bliss handles commercial operations and working capital funding.

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Asgard Alcobev Limited has announced a strategic manufacturing partnership through its subsidiary CMJ Breweries Private Limited, which has entered into an agreement with Brews & Bliss LLP to manufacture Golden Eagle beer brands for the North-East Region of India. The company disclosed this development under Regulation 30 of SEBI listing requirements on March 17, 2026.

Manufacturing Agreement Details

The manufacturing agreement encompasses the production of four distinct Golden Eagle beer variants for Mohan Meakin Limited (Solan). CMJ Breweries will leverage its state-of-the-art facility located in Byrnihat, Meghalaya, to produce these iconic beer brands across the entire North-Eastern territory.

Product Details: Specifications
Brand Owner: Mohan Meakin Limited (Solan)
Manufacturing Partner: Brews & Bliss LLP
Product Variants: Golden Eagle Strong, Golden Eagle Mild, Golden Eagle Premium Strong, Golden Eagle Premium Mild
Agreement Duration: April 1, 2026 to March 31, 2029
Manufacturing Location: Byrnihat, Meghalaya

Territorial Coverage and Market Reach

The agreement provides CMJ Breweries with exclusive manufacturing rights across a comprehensive geographical area in the North-Eastern region. The territorial coverage includes eight states and one neighboring country, positioning the company strategically in this growing market.

Territory Coverage: Details
Indian States: Meghalaya, Tripura, Assam, Arunachal Pradesh, Sikkim, Manipur, Mizoram, Nagaland
International: Bhutan
Expansion Scope: Additional markets by mutual consent

Operational Framework and Responsibilities

The partnership establishes a comprehensive operational framework with clearly defined responsibilities for both parties. CMJ Breweries will provide end-to-end manufacturing support including brewing, bottling, storage, loading and quality assurance services at its manufacturing facility.

Brews & Bliss LLP will oversee key commercial and operational responsibilities, including funding of working capital through a dedicated collection account for procurement of materials, brand and excise-related label registration costs, and market coordination across the covered territories.

Agreement Parameters: Details
Effective Date: April 1, 2026
Expiry Date: March 31, 2029
Lock-in Period: 12 months
Quantity Commitment: Minimum guaranteed volumes
Working Capital: Funded by BBL through dedicated collection account

Strategic Partnership Benefits

This grand alliance between the two renowned groups reinforces the strength of each partner to provide customers excellent beers while bringing large economic benefits for both partners, consumers and shareholders alike. The partnership combines Brews & Bliss LLP's commercial rights and market coordination capabilities with CMJ's established manufacturing expertise.

The agreement is expected to strengthen the presence and availability of Golden Eagle Beers across the North East and select neighboring markets, supporting the brand's growth ambitions in the region through manufacturing strength, operational alignment and market reach.

Source: Company/INE767M01029/d147aaf3-71ca-4968-9476-60f43780592d.pdf

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Asgard Alcobev Promoters Sell 8.5 Crore Shares in Off-Market Transaction

1 min read     Updated on 17 Mar 2026, 03:01 PM
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Overview

Asgard Alcobev Limited received SEBI regulatory disclosures confirming the complete divestment of 8.5 crore equity shares by promoter group members Chetan Karbhari Dhatrak and associates through off-market sale, reducing their shareholding from 27.28% to zero and marking their complete exit from the company.

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Asgard Alcobev Limited , formerly known as Banganga Paper Industries Limited, has received regulatory disclosures under Regulation 29(2) of SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 2011, confirming the sale of 8.5 crore equity shares by its promoter group. The disclosure, dated March 17, 2026, details the complete divestment of shares by Chetan Karbhari Dhatrak and his associated persons acting in concert.

Transaction Details

The off-market sale was executed across two tranches, with comprehensive regulatory documentation submitted to BSE Limited:

Parameter: Details
Total Shares Sold: 8.5 crore equity shares
Sale Dates: March 12, 2026 and March 13, 2026
Transaction Mode: Off-market sale
Filing Date: March 17, 2026
Face Value: Re. 1 per share

Shareholding Changes Post-Transaction

The regulatory filing reveals significant changes in the promoter group's shareholding structure:

Shareholding Status: Before Sale After Sale
Equity Shares: 8.5 crore (27.28%) Nil (0%)
Total Share Capital %: 27.28% 0%
Diluted Capital %: 25.48% 0%

Seller Group Structure

The disclosure identifies the complete seller group and persons acting in concert who participated in the divestment:

Primary Sellers:

  • Mr. Chetan Karbhari Dhatrak (Promoter)
  • Mr. Karbhari Pandurang Dhatrak
  • Mrs. Jayashree Karbhari Dhatrak

The sellers belonged to the promoter/promoter group category before the transaction and have completely exited their shareholding in the company through this off-market sale.

Regulatory Compliance

The transaction was conducted in accordance with SEBI regulations for substantial share disposals. The company's equity share capital remained unchanged at 31.15 crore shares of face value Re. 1 each. The total diluted share capital post-transaction stands at 33.35 crore equity shares, accounting for outstanding convertible securities and warrants.

Company Information

Asgard Alcobev Limited is listed on BSE Limited with scrip code 512025. The company is headquartered at Sr. No. 186, Gavalwadi Road, Ashewadi, Ramshej, Nashik, Maharashtra 422003. This significant shareholding change marks a complete exit by the existing promoter group from their equity position in the company.

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