Apple Inc. opened its new Advanced Manufacturing Center (AMC) in Houston on Thursday, expanding its footprint in U.S. manufacturing education and production. The 20,000-square-foot facility serves as the company’s second U.S. manufacturing learning site, offering free training and educational sessions for small- and medium-sized businesses (SMBs) to help them adopt smart manufacturing techniques.

The center is located within the same Houston facility that builds and ships Apple’s advanced AI servers. Apple stated it invested hundreds of millions of dollars into this facility in less than nine months, having stood up the factory, started production, and shipped the first advanced AI servers off the line within a year of identifying the site. The company confirmed it will begin manufacturing the Mac mini at this location later this year.

Training and Curriculum

The AMC provides SMBs with direct experience using state-of-the-art equipment, interactive labs, and tools designed to accelerate innovation. Apple experts teach participants the same innovative processes used to make Apple products. The curriculum includes:

• Classroom sessions on advanced manufacturing principles for final assembly.
• Design considerations for printed circuit board assembly.
• Interactive workshops using the site’s representative production facility.
• Hands-on training in machine-learning-driven quality control and advanced automation.

The first cohort of SMB leaders participated in a full day of hands-on training during the kickoff event, learning to identify production challenges in real time and gaining experience with holographic tables and laser etching equipment. As programming expands, the AMC will also offer training to local college students.

Strategic Context

This initiative builds on the work of the Apple Manufacturing Academy, which opened in Detroit in August 2025. That center has already helped nearly 1,000 American companies learn smart manufacturing techniques and integrate AI into their production processes. The virtual programming from the Detroit academy covers automation, quality control optimization, and machine learning with vision.

Apple announced earlier this year that it would bring Mac mini production to Houston. This move is part of a broader $600 billion commitment announced last year to strengthen the country’s advanced manufacturing sector. Along with its American Manufacturing Program partners, Apple has invested in designing and producing custom silicon, advanced components, and cover glass in the U.S.

Official Reactions

U.S. Secretary of Commerce Howard Lutnick attended the opening, calling it an important step in Apple delivering on its promise to bring manufacturing back to America. He noted that the AMC would equip American workers with skills needed to lead the next generation of technology.

Other officials present included U.S. Senator Ted Cruz, U.S. Representative Christian D. Menefee, Houston Mayor John Whitmire, and Harris County Precinct One Commissioner Rodney Ellis. Texas Governor Greg Abbott stated that the expansion underscores Texas as the epicenter of American industry and innovation.

Apple CEO Tim Cook emphasized the company’s belief in American workers and ingenuity. "We want to build more than great products. We want to build the future of American manufacturing," Cook said.

Businesses interested in the Advanced Manufacturing Center can sign up to be notified for future sessions via Apple’s website.

Apple has appointed Nate Gatten, a veteran from American Airlines, as its new head of government affairs.

The appointment brings a background from the aviation sector to Apple's public policy leadership team. Gatten joins the tech giant after his tenure at American Airlines.

What the Numbers Show

This hiring reflects a cross-sector talent acquisition strategy, moving a senior executive from transportation to technology governance. No financial figures were disclosed in the report.